Tangent, the enterprise digital product consultancy, is turning AI hype into business reality with an investment of £5 million in a specialist AI division. This new proposition has been created in response to an overwhelming demand from both clients and prospects, to help them unleash, and capitalise on, the new opportunities made possible by AI, […]
For this year’s Arbor Day, Aktion Baum launches a visually stunning campaign staged by FRASER, which will be rolled out in print, (D)OOH, cinemas, and on social media with a media volume of more than one million euros for three weeks. One-third of Germany’s area (11.4 million hectares) is covered by forests. The official annual […]
Preciso launches AI-driven native advertising solution to help advertisers increase CTR and engagement while driving down CPM. Preciso today announces the launch of new integrated advertising solution, Ultima, to deliver efficient and targeted native ads that drive meaningful engagement while minimising ad spend. With consumers becoming less tolerant of disruptive ads when browsing or shopping […]
faith, VCCP’s AI creative agency, has launched new AI-enabled tools for their founding client, O2 – extending the practical use of Gen-AI in marketing communications beyond concepting into creating. The Bubl Generator creates custom imagery of O2’s brand character Bubl based on client prompts, so it can be used in channels where cost or time constraints previously limited […]
The global talent shortage is still a reality for many companies and attracting the right candidates requires ingenuity. A consulting company devised an interactive challenge for potential employees that calls for beating their AI engine. The skilled workforce shortage has been an ongoing issue for the last few years, especially in fields that require qualified […]
Compliant’s leading independent verification technology will enhance the privacy solution offered by Utiq’s Authentic Consent Service Utiq, the European adtech company delivering a telco-powered Authentic Consent Service to enable more responsible digital marketing, has selected Compliant to provide independent verification of its privacy and consent mechanisms. The partnership will integrate Compliant’s advanced, AI-driven auditing and […]
Momentum Worldwide, has partnered Coca-Cola, to design and create an AI Experience to introduce Coke Spiced this past weekend in New York. Working with AI, Emmy-winning actress, producer and entrepreneur, Storm Reid and Momentum Worldwide’s team developed designs of a building transformation that reflects the exact sensation Storm had when trying the flavor for the […]
![FRED & FARID Launches [Ai]magination, a Global AI Production Studio Tailor-Made for Brands, CMOs and Agencies in 2024.](https://marcommnews.com/wp-content/uploads/2024/01/HD_PR_KeyFrame_2880x1440_150DPI-701x351.jpg "FRED & FARID")
We need AI. But AI needs us. From the beginning of AI’s emergence in our industry, we kept an eye on its evolution and impact. From gathering a community of AI talents around the world, to producing two AI art exhibitions in Shanghai and Paris under the name ‘Aimagination’, we are now taking it to […]
Ever since McDonald’s created the Big Mac in 1967 the burger has had an economic index named after itself, a museum dedicated to its history and in Sweden people order a Big Mac every third second. Despite its celebrity status, Big Mac has been lacking something most icons have – an autograph! Therefore, McDonald’s Sweden […]
An environmentally conscious AI-powered DIY assistant encouraging people to embrace the spirit and give more sustainably this holiday season. Design and innovation company AKQA, has launched its annual Holiday Card to celebrate renewal this festive season and presents Fixmas.gift – an environmentally conscious AI-powered DIY assistant called Fixie for a one-stop solution for all things repair. A live […]