February 8th wasn’t just another day in the office for the nearly 5,500 Bacardi employees around the globe who ditched their desks and hit the streets, visiting hundreds of bars around the world to reignite the company’s entrepreneurial spirit and culture. The first annual “Back to the Bar” was timed to coincide with the company’s Founder’s Day […]
Absolut launches a brand new film ‘the vodka with nothing to hide’ to prove just how transparent things are in Åhus, Sweden and features employees totally in the nude. From Absolut Vodka’s CO2 neutral distillation process to their sustainable ethos, viewers are invited on a revealing journey to discover how Absolut not only has […]
Alex Clark Spirits has partnered with independent, global strategic brand design agency, Bulletproof, to create the brand identity and packaging design for its new premium rye whiskey, Fort Hamilton, locally produced out of Brooklyn, NY. Alex Clark has big ambitions in the spirits category and approached Bulletproof with the opportunity to create a truly distinctive […]
Lidl, the UK’s seventh largest retailer, has launched its first fully-automated, AI-powered, Facebook Messenger chatbot to help UK customers select the best wine whatever the meal or moment. Users simply type in a wine question and voilà, the answer appears! Lidl’s new chatbot – named Margot – will perform the role of shoppers’ virtual wine […]
A London-based tech company are hoping to inspire creativity in the workplace and innovation in the sector by launching their own limited edition ‘Idea Beer’. Sideways 6 is a Shoreditch-based tech firm helping large organisations to collect, manage and act on employee ideas, insight and feedback. Often called ‘idea management’ or ‘innovation management’, the aim […]
An original handwritten recipe for Bristol Method Dry Gin from the 1870s has been recreated, bottled and launched as Smeaton’s, with identity, packaging design and strategy by Denomination. The award-winning drinks design agency celebrated the Bristol Method Dry style, relatively new to consumers, through the packaging to tell the story behind the gin, communicate the […]
Marston’s PLC will unveil new branding for The Eagle Brewery and many of its famous beer brands, designed by creative agency Bonfire Creative Intelligence. The Eagle Brewery was born from the sale of the Charles Wells Ltd brewing and brands business to Marston’s PLC last year, who briefed Bonfire to develop a new brand story […]
Award winning design house Springetts, was asked to create the branding for the two expressions of Single Malt Scotch Whisky – both from Annandale Distillery. Springetts had previously developed the distillery identity, but now their task was to create whisky brands on the basis of flavour character, rather than just provenance, whilst still appearing credible […]
Ei Group, one of the largest pub company in the UK, has partnered with Yext, the global digital knowledge management provider, to maximise discoverability of its portfolio of pubs across the digital ecosystem, improving customer experience and driving footfall in real-time. The Yext knowledge Engine is a cloud-based platform that will be the single and […]
Refrigerator magnets will never be the same. One touch and you can have Wild Turkey Bourbon, SKYY Vodka, or any number of Campari America products delivered automatically to your front door. The innovative spirits company is piloting a program to simplify the consumer purchase cycle by leveraging near field communication (NFC) technology. It will allow consumers to […]