New #McGhoster Campaign by the Humane League Calls Out McDonald’s

New #McGhoster Campaign by the Humane League Calls Out McDonald’s

McDonald’s is one of the biggest restaurant chains in the world with a net income over $5 Billion. Yet, as companies like Burger King, Subway, and Pret A Manger are making concrete and meaningful changes to chicken welfare, McDonald’s is lagging behind, releasing policies that won’t make the desperately needed improvements for animals. Since McDonald’s […]

Friends of Animals unveils new “Silence Kills” campaign by Chemistry

Friends of Animals unveils new “Silence Kills” campaign by Chemistry

The televisions screens of New York City residents will go dark this week when Friends of Animals, an international nonprofit wildlife advocacy organisation, airs its provocative ad spotlighting the fur industry. The ad, created by Atlanta-based Chemistry, seeks to promote awareness of the cruelty involved in the use of fur for fashion from the animals’ […]

Compassion in World Farming simulates long journeys endured by live farm animals in campaign by ELVIS

Compassion in World Farming simulates long journeys endured by live farm animals in campaign by ELVIS

Compassion in World Farming, a leading animal welfare charity, has revealed a hard-hitting new stunt which aims to highlight the long journeys endured by live farm animals, ahead of Stop Live Transport Day on Friday 14th June. The push was developed in partnership with creative agency ELVIS. Compassion in World Farming is driving a truck […]

New York City Commuters Experience the Trauma of Being Caged in Powerful Experiment

New York City Commuters Experience the Trauma of Being Caged in Powerful Experiment

The objective of the new World Animal Protection US experiment called ‘Your Turn’ is to raise awareness about the poor conditions farm animals are held in and encourage people to help farm animals live cage-free lives and consider animal welfare when purchasing meat.  Documented in Grand Central Station in NYC, the experiment by Serviceplan Campaign […]

PETA proclaims ‘Animals are Not Christmas Gifts’ in new Serviceplan campaign

PETA proclaims ‘Animals are Not Christmas Gifts’ in new Serviceplan campaign

Sadly, an annually recurring theme during the festive season is abandoned pets after Christmas. Pets given as a Christmas present often end up on the streets after December 24. PETA Deutschland collaborated with Serviceplan Campaign International on the appeal “Animals are not Christmas gifts”. The new spot is based on the animal rights organisation’s campaign “Abandoned after […]

Animated animals urge people to give them a day off in new Compassion in World Farming campaign

Animated animals urge people to give them a day off in new Compassion in World Farming campaign

Free The Birds, the brand communication and design agency, has created a new social media campaign for animal welfare charity Compassion in World Farming (CIWF), featuring animals asking people to give them a ‘day off’, by choosing plant-based foods for a change. Characters including Charlie the Chicken, Perry the Pig and Carmen the Cow appear in animations […]

Free the Birds creates brand identity and campaign for CIWF’s work on thoughtful food consumption

Free the Birds creates brand identity and campaign for CIWF’s work on thoughtful food consumption

 Free The Birds, the brand communication and design agency, has created a new campaign for animal welfare charity Compassion in World Farming (CIWF) encouraging consumers to consider what they eat and reduce their meat-based protein consumption as a result. The campaign emerged from a brand identity brief that Free The Birds took on for […]

RSPCA’s new campaign calls for a world that’s kinder to animals

RSPCA’s new campaign calls for a world that’s kinder to animals

The UK’s leading animal welfare charity, RSPCA, launches its largest ever integrated brand campaign, “It Takes Us All To Care”, that highlights the work the charity does across the UK to help create a world that’s kinder to animals. Devised by creative agency Arthur London, produced by Royle Productions, and directed by Michelle Coomber, this […]