Wienerschnitzel, the world’s largest hot dog chain, announced today that the company has selected INNOCEAN USA as its Agency of Record to handle strategic, creative and media (planning and buying) responsibilities. INNOCEAN has been charged with the mission to change the perception of the hot dog, allowing Americans to learn the truth about the food they love. “After […]
Brooklyn-based independent agency, Madwell, announced that it has been named agency of record for coconut-based beverage company, Harmless Harvest, after a highly competitive, national RFP process. Madwell’s first task will be developing brand positioning, campaign strategy, media planning and creative execution in support of a Summer 2019 launch. Harmless Harvest is a food and beverage […]
Cleveland-based independent agency, Marcus Thomas, announced that it has been named agency of record for Masco Cabinetry’s KraftMaid brand, effective immediately. Following a comprehensive selection process, Marcus Thomas will assume AOR duties for KraftMaid, providing brand consulting, creative services, public relations, media, digital and social marketing support. Work is scheduled to begin immediately. This win […]