Facebook has revealed two new updates to it Mobile Apps Install Ads platform in order to make it easier for marketers and developers to create and tailor these types of ads. First introduced in October 2012, the changes will allow marketers and developers to reach the right people on the right devices. The update means […]
Esquire partnered with startup Volio to create the ‘Talk to Esquire‘ app, which offers advice and recommendations from three of the magazine’s columnists. Nick Sullivan, David Wondrich and Rodney Cutler will ask you questions about your needs and preferences, “listen” to your answers through voice-recognition technology, and then give pre-recorded responses about what’s right for […]
Google’s addiction to creative experiments continues to skyrocket, and with it comes this, ‘The World Wide Maze’ which essentially, turns your favourite websites into mobile controlled pinball meets marble maze games. Chrome World Wide Maze is the latest experiment from the Google Japan crew that syncs the mobile Chrome browser to a tab on the […]
Sporting Connect is celebrating reaching the 1000 members-mark with the release of its brand new mobile app for iPhone and Android devices. The App is completely free and is the beginning of a whole new mobile era for the online football community, which aims to connect all aspects of the game including coaches, players, referees, […]
Marketo, the provider of a leading cloud-based marketing software platform, today announced the availability of its new social marketing application, featuring the industry’s tightest integration between social, email, mobile, and web channels. Built upon Marketo’s comprehensive marketing platform and unified customer database, this new application for the first time transforms social marketing from being an […]
Audi set out to demonstrate the legendary road hugging capabilities of the A4 through an interactive and socially enabled installation. Passersby in Toronto had the chance to race one of 3 miniature Audis around a custom built 20ft x 7ft racing track using an iPad to control the car. The iPad app was paired with an […]
Finding objective information about the restaurants that consumers are contemplating visiting is often difficult to find. By already calculating more than $400,000 worth of weekly dining transactions, iOS app What Should I Tip? is working to change that. With version 2.0 of the app, Wavelength Media’s free tip calculator app is aiming to provide users […]
Heineken, the official beer sponsor of ULTRA MUSIC FESTIVAL, happening March 15-17 and March 22-24, 2013 at Bayfront Park in Miami, is transforming the beer line into the ultimate festival experience with its latest activation. Making its debut at the 15th anniversary of the famous event, the Heineken House delivers a world of electronic dance […]
Google is rolling out its Art, Copy & Code campaign this summer. For those who don’t know what it is:Â Â Art, Copy & Code campaign is a series of projects to show how creativity and technology can work together, and Google will be partnering with the likes of Volkswagen, Burberry and adidas and their agencies. There […]
IML Worldwide, a specialist in the provision of interactive event technology and the global leader in harnessing audience insight has launched an interactive SURVEY app. Designed to complement IML’s existing audience insight products and services, SURVEY provides event stakeholders with an easy-to-use ‘in-meeting’ tool for creating customizable questionnaires. The new IML SURVEY app works on […]