SHOP SCAN SAVE, the UK’s first free smartphone-based savings club, is changing the way retailers, brands and consumers support and engage with one another.
Since the start of 2013, SHOP SCAN SAVE has become increasingly popular, leaping from 35,000 to 70,000 members who are actively saving via the app.
In March alone more than 2,500 new stores joined in with the scheme, helping SHOP SCAN SAVE members save on a host of popular, branded goods.
The premise is simple; users download the free app to either their iOS or Android smartphone or tablet device, register, and receive regular offers on a range of popular goods.
These offers can then be redeemed in more than 25,000 participating stores with PayPoint, including the Co-operative, Costcutter, Martin McColls, Nisa, One Stop, Premier, and Spar, as well as thousands of independent shops.
Claes Kockum, Commercial Director of Mobilize Systems, the company that created SHOP SCAN SAVE says:
“The Co-operative is one example of a retailer that has really embraced the possibilities of the scheme, training staff to use the app. They quickly recognised not only the savings it brings to customers, but the loyalty that it also creates to its stores.”
“Our process is notably quicker, cheaper and more secure than the traditional paper discount coupon cycle – from distribution through to redemption and validation to retailer re-imbursement – every step is now digitised,” added Kockum.
For SHOP SCAN SAVE members, this means no more purses or wallets stuffed with coupons, no more leaving them at home, just a single scan of their SHOP SCAN SAVE ID and all their relevant offers are instantly redeemed, giving them exclusive savings on products from major participating brands including Arla, Bacardi, Bavaria Beers, Danone, Heinz and P&G.
“We are really starting to see significant engagement from our members and real appreciation from brand and retail partners for what we are achieving,” says Kockum.
“The great news is the scheme now becomes self-fulfilling. More brand partners and members mean we can deliver a broader and richer selection of offers, redemption rates increase and we can really begin to provide targeted, personalised offers to help drive consumption and distribution in local retail outlets.”