Arcana Academy and KILZ® Offer DIYers a Dose of Reality – Series Reaches More Than 13 Million Views

Arcana Academy and KILZ® Offer DIYers a Dose of Reality – Series Reaches More Than 13 Million Views

Arcana Academy debuted “Destination Restoration” – an episodic reality series on YouTube showcasing home spaces reaching their full potential using the power of KILZ® Primers, and has reached more than 13 million views. On YouTube, views surpassed the VCR benchmark by 34% and on Discovery Plus VCR was above 99%. With more brands looking for […]

Arcana Academy Introduces Vitabots, A Children’s Vitamin

Arcana Academy Introduces Vitabots, A Children’s Vitamin

In an unusual move for a creative advertising agency, Arcana Academy has introduced Vitabots, a children’s vitamin brand, according to Executive Creative Director and Co-Founder of the agency, Shane Hutton. Hutton explains, “We have regular ‘What’s Your Best Idea?’ meetings at the agency. Doesn’t matter if the idea is related to advertising or not. If […]

The Paint And Primer Love Story Continues

The Paint And Primer Love Story Continues

New KILZ® Primer Campaign from Arcana Academy Launches a Suite of New Creative  KILZ is launching a new campaign that encourages younger do-it-yourselfers, particularly older Millennial or “Xennial” consumers, to use primer before they paint. Created by Los Angeles ad agency, Arcana Academy, the new work continues to chronicle a love affair between a can of […]