Maltesers calls on the nation to join AR scavenger hunt for escaped Bunnies

Maltesers calls on the nation to join AR scavenger hunt for escaped Bunnies

Mars Wrigley brand Maltesers is supporting the return of its Maltesers Bunny variant with a new campaign featuring an augmented reality partnership with Snapchat. The Maltesers Bunny 2020 Campaign, created by AMV BBDO, breaks ahead of the Easter period on 27th January and will run across Instagram, Facebook, Snapchat and on posters. AMV BBDO’s creative […]

Intimissimi launches the #BraTwist with a fun push and AR experience featuring Sarah Jessica Parker

Intimissimi launches the #BraTwist with a fun push and AR experience featuring Sarah Jessica Parker

Sarah Jessica Parker injects some of her trademark New York sass into 72andSunny Amsterdam’s global campaign for Italian underwear brand and bra specialist Intimissimi, which introduces an entertaining solution to the daily challenge of getting your bra to fit comfortably. In the film, Sarah Jessica Parker becomes a dance conductor who turns the ritual of […]

Orange, Google and Wildbytes create epic AR half-time show for Real Madrid vs Celta de Vigo

Orange, Google and Wildbytes create epic AR half-time show for Real Madrid vs Celta de Vigo

On Saturday 17th August, mobile network operator Orange, Google, and experiential innovation agency Wildbytes treated football fans to an epic spectacle. Marking the first augmented reality synchronised show in Spain, fans at the Celta de Vigo vs. Real Madrid game saw a gigantic superhero football player appearing on the pitch in augmented reality.  Unveiled on the […]

Toyota and Road & Track team to bridge print and augmented reality technology

Toyota and Road & Track team to bridge print and augmented reality technology

Toyota just launched a new fully integrated campaign for the all-new 2020 GR Supra, in collaboration with Road & Track, bridging print and digital to create the first marker-less Web AR advertising campaign activated by print media. Tapping into the nostalgia of fold-out car posters, the national campaign in the US, features a custom 29.5” x 21.25” poster, which […]

Toyota launches AR app to provide a peek inside one of its hybrid models

Toyota launches AR app to provide a peek inside one of its hybrid models

Brandwidth, the digital agency which specialises in providing practical innovation, has today announced the launch of a new Augmented Reality (AR) experience for Toyota GB, which enables customers to ‘see inside’ the carmaker’s C-HR model. The new Toyota Hybrid AR application uses Augmented Reality technology and objective recognition software to overlay graphics of the inner […]

LEGO is launching its first AR-enhanced building set and app

LEGO is launching its first AR-enhanced building set and app

The LEGO Group unveiled LEGO Hidden Side, an augmented reality-enhanced LEGO play theme where kids must turn a haunted world back to normal, one ghost at a time. It is the only play experience available that fully and seamlessly integrates augmented reality (AR) with physical construction to reveal a hidden world of interactive play. LEGO […]

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