Leading energy infrastructure company Jemena has released its first Natural Gas campaign through CHE Proximity. The new brand line tells Aussies that ‘Once you’ve got it, you’ll get it.” As part of a fully integrated campaign CHE Proximity has created three 30” TVCs: ‘Fire Place’, ‘Cook Top’ and ‘Fire Pit.’ Using insights around the power […]
Digital Marketing agency, Alpha Digital has won the Performance Advertising and Digital Experience accounts for GJ Gardner Homes Australia. GJ Gardner is recognised as Australia’s most trusted national home builder and has over 200 HIA and MBA building awards under its belt. The culture fit between GJ Gardner Homes and Alpha Digital is seamless, with both businesses committed to […]
Australian organic wine producer Fourth Wave launches a range of lighter-style wines called Tread Softly in partnership with drinks design specialist Denomination. Tread Softly has been created as a ‘next generation wine for the next generation of drinker’ in response to the increasing appetite for light wines that taste good, whilst having minimal environmental impact. Denomination’s work illustrates […]
South Australian-based family-owned winery, Wakefield Wines, will release a rare, ultra-premium wine to celebrate 50 years of winemaking on 1st May, with standout packaging by drinks design specialist Denomination. The wine celebrates the founding purpose of the South Australian family winemaker, which was to craft new world wines to rival those of the old world, particularly […]
Billson’s brewery today reveals the launch of Billson’s Australian Dry Gin and Billson’s Beechworth Dry Gin, with strategy, brand and packaging design by independent, international design agency Cowan London. The launch not only marks a new direction for one of Australia’s oldest drinks manufacturers, it is also an example of how a brand can stand out in a market […]
Sydney based brand agency WhatCameNext_ has refreshed the South Australian winery Banrock Station, showcasing rare flora and fauna from the region to convey its commitment to the environment. The new Banrock Station design heroes the endangered Blue Mallee tree, as well as a number of species from the wetlands, such as the spiny daisy and Murray River […]
Billson’s brewery reveals its first alcoholic drinks for 70 years, with brand and packaging design by independent, international design agency Cowan London. This launch is not only a new chapter in the story of one of Australia’s oldest drinks manufacturers, it is also an example of how a brand can stand out in the increasingly […]
Sweetshop has promoted Llew Griffiths to Executive Producer for Australia following the departure of Loren Bradley. Llew joined Sweetshop in August 2018 to the newly created position of Head of Production based out of its Sydney office, overseeing all productions across Sweetshop’s Sydney and Melbourne operations. His impact was felt immediately. He has recently been […]
The big question from InBev/Carlton & United Breweries team to WhatCameNext_ was ‘how can we create a brand that makes pre-mixed batch cocktails desirable and relevant for the Australian market?’ Serving cocktails on draught was such a step away from traditional cocktail culture and the expected bar ritual so the challenge was how to keep […]
Alpha Digital has launched a new brand positioning and identity system in partnership with Type + Pixel. Since its establishment in 2011, the digital marketing agency’s growth has been fuelled by ongoing referrals and long-term partnerships. Alpha Digital now works alongside many of Australia’s leading eCommerce clients, such as Pillowtalk, Petbarn, and City Beach. The Brisbane and […]