Carlton & United Breweries (CUB) has just released the first non-alcoholic beer in the brewery’s 180-year history. Called Carlton Zero, its release marks a long-term shift in Australia’s drinking habits: low and mid-strength beers now represent 20 per cent of CUB sales as people increasingly moderate their alcohol intake. Carlton Zero will look to expand the […]
ADvendio, a Salesforce- built advertising management software for media owners and publishers, has signed a Strategic Partnership Agreement with T-Shape Consulting, a consultancy firm specialising in digital advertising and marketing in the APAC region. T-Shape Consulting will be responsible for growing ADvendio’s footprint in developing and emerging markets in Asia Pacific, assisting publishers’ ad sales […]
New York-based creative branding agency, School House, announced it was retained by L’OCCITANE en Provence to serve as the lead design agency for the brand’s new flagship boutique store at the historic Block Arcade shopping gallery in Melbourne, Australia. School House completed the redesign of the brand’s New York City flagship in 2016 and the […]
Cowan, the independent, international design agency, relaunches in Australia from August 1 as client needs in Australia and Asia are once again driving marketers to invest in regionally-based brand design. The Cowan Australia team will work seamlessly with existing Cowan offices in Beijing, Shanghai, Singapore, Ho Chi Minh City and London to offer an integrated […]
AKQA announces the appointment of Daniel Robathan as General Manager, and Daniel Holleb as Strategy Director in the Melbourne studio. Robathan and Holleb will report directly to Managing Partner Brian Vella. Robathan joins from IBM with over 15 years’ experience leading digital and technology teams, and is a proven leader with a strong track record. […]
The innovative Underground Spirits range of gin and vodka has been given a fresh new look by drinks design agency Denomination that draws on its Canberra roots and emphasises the science behind the uniquely smooth spirits. Underground Spirits is an independent, multi-award-winning vodka and gin distillery that partnered with Denomination to develop its strategic brand […]
Following a successful year beta-testing the bespoke music platform in Australia, Admusic V2.0 will launch in March under the name MusicBrief. The rebrand will mark the roll out of its unique model to brands, agencies and content creators worldwide. During the past 12 months the platform has been continually reviewing and improving on aspects of […]
Pay ID launches its inaugural advertising campaign in Australia with a TVC featuring a fish-headed man. The highly-anticipated new payments platform is designed to make sending and receiving payments easier. The star of the campaign has a goldfish head – fitting, as a key component of Pay ID is in allowing consumers to link financial […]
Gunn Report, the global index of creative excellence in advertising, today released the results of the newly launched Gunn 100, a ranking of the top 100 creatively awarded advertising ideas of 2017- regardless of their communication discipline – and the companies behind them. The rankings, which include the top creative agencies, agency networks, holding companies, […]
Leo Burnett London is showing its love and support of Australia’s LGBTQ+ community by emblazoning its office windows with the phrase ‘Say yes, Australia’, in reference to the public survey on same-sex marriage equality. The windows of Leo Burnett’s offices overlook one of London’s busiest stretches of road, the A4, which carries a great deal […]