Pets are always confusing their ambition with their ability, yet 94% of Australian pet owners don’t have cover. To help the Royal Automotive Club of Victoria (RACV) launch their new pet insurance, CHE Proximity created a campaign that shows how RACV covers pets for their overconfidence through a range of vet medical supplies. The integrated […]
Independent, international design agency Cowan London unveils the brand identity and packaging design for Billson’s new range of all natural small-batch sodas – part of a bigger project to rejuvenate one of Australia’s oldest drinks manufacturers. It was way back in 1865 when Englishman George Billson first started making drinks from the exceptionally pure Alpine […]
Creative agency Boys+Girls announced its collaboration with Three and Samsung Ireland to launch the world’s first ‘Connected Restaurant’ – the first ever restaurant that is split between two cities, with one half in Dublin and the other in Sydney. This unique pop up will bring families split between Ireland and Australia together for Christmas, despite […]
BikeExchange is one of the world’s largest online bike marketplace. ‘Where The World Rides’ via Saatchi & Saatchi Melbourne is its first global brand campaign, unifying the business across ten markets around the world. The campaign, which was directed by Sweetshop’s Alexander Brown, highlights the passion of cyclists from all over the world and how […]
Cowan, the independent international design agency, is growing fast in Australia, with a new office opening in Sydney, a fast-expanding team, and a new client in Sanofi, the French pharmaceutical giant. Cowan relaunched in Australia in August, responding to growing client demand for regionally-based brand design. The Cowan Australia team works with Cowan offices in […]
Tug, the global Digital Performance Marketing Agency, announced the acquisition of Sydney based content marketing agency, Fourteen Digital. This acquisition positions Tug Australia as one of Australia’s prominent content and performance agencies. Following on from Tug Australia’s rapid growth in 2018, and complimenting their performance and media pedigree, Fourteen Digital now provides an integrated agency […]
Movember 2018 kicks off in November with an ambitious, targeted and intelligent digital marketing campaign. The campaign for the Movember Foundation’s annual fundraising month has been devised by purpose-driven digital agency Blue State Digital and will run across the UK, the US, Canada and Australia. The majority of activity for ‘Movember’ launches with Movember season […]
Leading Australasian drinks company Frucor Suntory is responding to a consumer shift away from carbonated soft drinks by developing a new range of premium fruit-infused water. Called True Water, it’s designed by drinks specialist design agency Denomination. True Water will initially launch with two fruit-infused waters, raspberry and lime. Made using real fruit extracts, True […]
With the insight that more than one-in-three meals ordered via an online food delivery platform are shared specifically with friends, Uber Eats has paired Aussie icons together for its second campaign instalment via Special Group, including home-grown Hollywood stars Rebel Wilson with Ruby Rose, and queen of news Lee Lin Chin with the king […]
Inspiring Australians to experience the joy to be had in everyday life at home, IKEA Australia has released its new retail campaign, ‘Get Used To A Better Living Room’ via The Monkeys, part of Accenture Interactive. The campaign aims to drive IKEA’s unique point of difference by showcasing its affordable range of clever solutions […]