In London, Billboards ‘Direct’ MINI Drivers To Garages That Give Out Freebies

In London, Billboards ‘Direct’ MINI Drivers To Garages That Give Out Freebies

Part of the “MINI Not Normal” campaign, the ad agency Iris Worldwide has come up with an elaborate way to reward MINI drivers. Using technology, many “highly-trained” spotters were asked to look out for MINI drivers along London’s Cromwell road, changing the color and text of the billboards with an iPad. MINI drivers were then […]

Nissan Unveils Nismo Smart Watch Concept

Nissan Unveils Nismo Smart Watch Concept

Nissan will become the first car manufacturer to create a smartwatch designed specifically for drivers of Nissan Nismo cars. The Nissan Nismo Concept Watch will be the first smartwatch to connect a driver to the car and will provide drivers with real-time biometric data. The watch, unveiled on September 9 ahead of its display at […]

Volvo President Performs Daring Stunt For New Ad

Volvo President Performs Daring Stunt For New Ad

Picture Volvo’s president Claes Nilsson in a cute yellow construction hat, and strange whirring sounds in the background. The camera pans out and there he is, perched on a Volvo truck that has been suspended 20-meters above the water at a port in Gothenburg. If heights make you uncomfortable, Nilsson promises that “You don’t need […]

Honda Odyssey Campaign Boasts New Tag, Cross-Media Tie-Ins

The voices of Neil Patrick Harris and Rainn Wilson will be featured in the new campaign for the 2014 Honda Odyssey advertising campaign. The new effort also presents a new Honda tagline, “Start Something Special.” In addition to three initial TV spots, there’s a tie-in with “The X Factor” talent show, an integration with Rovio’s […]

Jonathan Glazer Enters ‘The Ring’ for Audi

BBH London and Academy Films’ Jonathan Glazer have created a knock-out new spot for Audi. A smart dissection of the dynamics of the boxing ring, the 60 second film plays with the idea that true power doesn’t need to draw attention to itself. ‘The Ring’ was shot by Sexy Beast-director Jonathan Glazer whose latest feature […]

Digital outdoor ads ‘recognise’ Mini drivers

Digital outdoor ads ‘recognise’ Mini drivers

Car marque Mini is launching a digital billboard campaign that will “recognise” Mini owners as they drive past and serve them with tailored messages. The messages will serve to talk directly to and “hero” Mini drivers passing the JCDecaux London Cromwell Road site. The billboard forms part of the car brands wider “Not Normal” activity. […]

Audi’s New Augmented-Reality App Is A High-Tech, Know-It-All Car Manual

To help its customers know its vehicles better, German carmaker Audi has created an innovative, augmented-reality app—named “eKurzinfo”—that uses the iPhone camera to identify the many functions of the car. Loaded with information of more than 300 elements in the car, the app serves as a high-tech, interactive alternative to the traditional, complex car manual. […]

Rolls-Royce kicks off global creative pitch

Rolls-Royce kicks off global creative pitch

Rolls-Royce, the luxury car brand owned by BMW, is reviewing its global advertising business, currently held by Partners Andrews Aldridge. The account, which mainly covers digital work such as online films and direct marketing, is being reviewed through AAR in a procurement-led process. Requests for information were sent out last week and Partners Andrews Aldridge […]

Audi: The Start-Stop Battery App

Some Android users swear by task-killing apps, but most feel that the OS has matured to a point where you can let it manage itself without the need to meticulously close every open app on your phone. That hasn’t stopped German automaker Audi, of all companies, from releasing its own task-killer app called Audi Start-Stop. […]