mcgarrybowen London Steps Up for Amazingly Choreographed Honda Ad

mcgarrybowen London Steps Up for Amazingly Choreographed Honda Ad

In a beautiful display of step-by-step precision, Honda’s latest TV ad for its new HR-V focuses on walking—not driving. The new 60-second spot, “Stepping,” created by mcgarrybowen London for Honda Europe, stars 60 precision walkers—think marching band without instruments—toppling out of the small SUV, onto the floor of London’s Wembley Arena and into a detailed […]

Volvo unveils exclusive interactive cinema ad campaign to promote the XC90

Volvo unveils exclusive interactive cinema ad campaign to promote the XC90

Volvo has created a 90-second video that’s exclusively playing in movie theatres and allows viewers to collectively interact with the ad through their body motions. Created in partnership with technology company Audience Entertainment, the ad is currently airing in 100 Screenvision theaters and promotes Volvo’s new XC90 model. The move is the car brand’s latest […]

W+K London Blasts Off with Rip-roaring New Honda Campaign

W+K London Blasts Off with Rip-roaring New Honda Campaign

This summer, Honda is celebrating an unprecedented year of product launches with Ignition, an out-of-this-world brand campaign by Wieden+Kennedy London. During 2015 every model within Honda’s automobile line-up is new or refreshed, including the new HR-V and the hotly anticipated Civic Type R. This year has also seen the Honda Jet make its first commercial […]

Volvo Goes Car-Free in New Spot, Flips the Car Ad Archetype on its Head

Volvo Goes Car-Free in New Spot, Flips the Car Ad Archetype on its Head

Swedish car-maker Volvo’s latest ad flips the archetypal car commercial on its head with its car-free approach. Created by Grey London, the tranquil 50-second spot features scenic images of forests, rustling leaves and falling snow, making it resemble a nature documentary instead of a hi-octane car commercial. Titled ‘Swedish Air’, it was made to promote […]

Clever Skoda Ad Tests How Well You Pay Attention

Clever Skoda Ad Tests How Well You Pay Attention

After debuting the ‘world’s biggest ice cream van’, Czech car-maker Skoda has unveiled a clever ad for its Fabia model that will test how well you pay attention. Created by AIS London and MindsEye director Luke Bellis, the ad shows a car parked on a street while a voiceover waxes lyrical about its features. As […]

FIAT goes guerrilla to launch the FIAT Panda Cross

FIAT goes guerrilla to launch the FIAT Panda Cross

To launch the FIAT Panda Cross and communicate its dual-capabilities as a nimble city car with the capabilities of a proper off-road vehicle, FIAT embarked on an outdoor campaign using guerrilla formats to take its message directly into its target audience’s urban environment. The campaign was planned and bought by Maxus, with creative from krow […]

Volvo Pilots Ground-Breaking ‘Roam Delivery’ Service

Volvo Pilots Ground-Breaking ‘Roam Delivery’ Service

In a ground-breaking technology move for the automotive industry, Volvo Cars demonstrates the world’s first delivery of food to the car – a new form of ‘roam delivery’ services. The service, which will be showcased at the Mobile World Congress, will allow consumers to have their shopping delivered straight to their car, no matter where […]

VW Meets A-Ha with Deutsch LA

VW Meets A-Ha with Deutsch LA

What if you didn’t have to worry about maintenance on your car? You might just feel like jumping into the classic 80s video “Take on Me”… well you would if you were the main character in the new Volkswagen spot from Deutsch LA and O Positive. “Feeling Carefree” celebrates Volkswagen Carefree Maintenance, which offers no-charge […]