With the hot summer months in full swing, beer lovers are reaching for their favourite cold brews to beat the heat. But as consumers venture down their grocer’s beer aisle, they are met with an onslaught of brands vying for attention in a sea of packaging. When MillerCoors recently relaunched the Mexican import brand Sol, […]
Launched by Heineken in 2017, Maltsmiths aim to target beer curious consumers who are yet to expand their repertoire and sample craft beer. The new advert, created by St Luke’s and directed by RSA’s Jake Scott, features a duo of Brewers dancing their way through the working day to reveal a lager that’s ‘as […]
As an extension of the brand’s “Do What Moves You” campaign, BACARDÍ and Major Lazer are once again supporting musicians with the continuation of Music Liberates Music, a program designed to give up-and-coming artists a chance to share their music with the world. Starting August 14, artists from the US, Puerto Rico and the Bahamas […]
In a world first, Carlsberg teams up with creative agency, Fold7, and production company, Armoury, to launch a waterfall-powered pub off the back of a new four-part documentary series, ‘Build the Danish Way’. With this new piece of branded content, Carlsberg opts for a non-conventional approach to the reality TV format to reimagine the […]
Beer has long been associated with an unhealthy lifestyle, not helped by the overused term ‘beer belly’. Emerging drinking trends show that consumers are gravitating towards healthier alternatives and are placing quality over quantity. In line with this new wave of thinking, FMCG trade title The Grocer challenged brand and packaging design agency PB Creative […]
Thin Film Electronics ASA, a global leader in NFC (near field communication) mobile marketing solutions, published a case study in conjunction with its customer, Kilchoman Distillery Co. Kilchoman, an award-winning producer of single-malt Scotch whisky, was announced as a Thinfilm customer in November 2017 and deployed Thinfilm’s NFC mobile marketing solution soon thereafter. A post-campaign analysis […]
Michelob ULTRA, the fastest growing beer brand in the US, unveiled the ULTRA Caddie bag, a premium and unexpected innovation for golf fans. This first of its kind prototype includes everything needed for the optimal 19th hole experience – from a keg filled with Michelob ULTRA to speakers and more – and is now available […]
Burns Group, a leading brand transformation and advertising company, announced that it was selected by North American Breweries, a top ten brewer in the US, as its Agency of Record. In this role, Burns Group will lead integrated marketing planning and creative efforts for North American Breweries’ brands, including Labatt, Seagram’s Escapes, and new brands […]
Proudly celebrating seven generations and two and a half centuries of being a local, independent family brewer, Badger Ales has undergone a strategic brand redesign with the help of long-term agency partner BrandOpus. Badger Ales owned by Hall & Woodhouse have been independently brewing characterful ales from their home in rural Dorset. With over 240 […]
Leading energy drinks brand, Carabao, will premier its first ever TV ad campaign, during the break of ITV’s Coronation Street at 20:45 on Wednesday 1st August, reaching an estimated 4.5 million viewers across the UK. Also airing on TV and Video On Demand throughout August across ITV, Sky and Channel 4, the ad debuts Clive […]