Following design agency Taxi Studio’s global redesign of the Carlsberg brand, the studio was tasked with creating a football-themed Limited Edition packaging design to celebrate UEFA Euro 2016 in France, and Carlsberg Export’s association with it. Taxi Studio’s brief was to remain consistent with the wider Carlsberg look and feel, but specifically, they were asked to help Carlsberg Export […]
MEC has retained the £50m pan-European media planning and buying account for the brewery giant SABMiller following a competitive pitch. The agency fought off competition from undisclosed agencies in a four-way contest to retain the business in a pitch process managed by Ebiquity. MEC will continue to handle SABMiller’s account, which includes brands such as […]
Havas Media International has been awarded the media planning and buying business for Vita Coco, EMEA – the world’s bestselling coconut water. The agency won the account following a competitive pitch against Carat, Mediacom, Village Communications, Total Media and Mindshare – who is the incumbent. Havas Media International has been charged with a brief to […]
Carlsberg, the Official Beer of UEFA EURO 2016 and the England team, has launched an integrated communications campaign encompassing trade activation, broadcast activity, stunts and consumer giveaways to enable licensees to unlock the tournament’s potential. The brand’s iconic “If Carlsberg Did…” campaign will focus on ‘substitutions’ in the lead up to and during the tournament. […]
Carling announced the launch of its latest on-pack promotion, offering consumers the chance to win one of ten £5,000 holiday prizes. The £5,000 Holiday Getaways promotion was designed by Carling to encourage consumers to make the most of their extended bank holiday weekend. The ten £5,000 holiday voucher prizes offer winners the choice to book […]
Sports drink brand Gatorade has published a YouTube short celebrating the achievement of Super Bowl hero Peyton Manning conceived by TBWA\Chiat\Day LA. Lauding Manning as the ‘Greatest Cowboy’ the 30” piece incorporates a series of snapshots from the field of play showing the Bronco’s star, nicknamed the Sheriff, in action – all set to the […]
So the Denver Broncos won the Big Game, but which brand stole the show in February 7’s Super Bowl showdown? Surely by now you have seen a plethora of articles reviewing the various ads aired on the big stage. But here is one with a difference… Comedian and actor T.J. Miller (HBO’s Silicon Valley; Marvel’s Deadpool) reviewed […]
Creative agency Space has been appointed by Arla, the UK’s largest farmer-owned dairy company, to support the launch and ongoing development of a game-changing concept in the milk aisle: Arla Best of Both (BOB), the country’s first yellow-top milk. Space’s remit covers live brand activation as well as digital and social. Best of Both is […]
The Jamie Oliver Media Group will build on the success of its Drinks Tube channel with the world’s first 360-degree bullet time cocktail recipe video on 29th January. The video will be released across the Drinks Tube channel, receiving support from Jamie’s portfolio of digital platforms, which have a global audience of over 30 million […]
Customer engagement agency Havas helia has worked with IBM Watson to capture the mood of the nation during the New Year party season to create a world first – a beer that tastes of joy and optimism. Data experts at Havas helia analysed thousands of New Year related messages on social media and matched them […]