Car marque Mini is launching a digital billboard campaign that will “recognise” Mini owners as they drive past and serve them with tailored messages. The messages will serve to talk directly to and “hero” Mini drivers passing the JCDecaux London Cromwell Road site. The billboard forms part of the car brands wider “Not Normal” activity. […]
Liberty, the civil liberties and human rights campaign group, has launched a mobile billboard to hit back at the Home Office‘s anti-illegal immigration mobile campaign. Liberty’s van, which hit the streets of London today, asks the Home Office to “Think again” about its anti-illegal immigration tactics, which also included random visa checks and Twitter updates […]
Insects like mosquitoes and flies can be quite a big problem in the Northern hemisphere—especially during the warmer seasons. To help combat the flying pests and promote its brand of insecticide, ORPHEA created a billboard ad that traps insects. Transparent glue was applied on the ad’s surface in the shape of a jet spray coming […]
One of the best ways to gain attention and credibility is to back up your words with actions. Peru’s University of Engineering and Technology wanted to attract new students for the 2013 school year, so they teamed up with DraftFCB and created the world’s very first water producing billboard for a city that sits in […]