O2 Builds “AR Store of the Future” On Snapchat For Samsung Black Friday Deals
O2 Builds “AR Store of the Future” On Snapchat For Samsung Black Friday Deals
giffgaff launches anti-consumerist push across LADbible and UNILAD channels as it invites people to “Check Your Drawers” for old mobile phones ahead of Black Friday
- Initiative developed in partnership with JUMP, Havas Media Group’s content and partnerships hub, and Havas Media - Push sees giffgaff work with the world’s largest social publisher, LADbible Group to reacquaint the nation with the contents of their drawers for any old mobile phone handsets, with the ambition of starting to create a circular economy
giffgaff is launching a new anti-consumerist content push with the help of social publisher LADbible Group, ahead of Black Friday. The initiative was developed in partnership with JUMP, Havas Media Group’s content and partnerships hub, and Havas Media. With the aim of engaging with a savvy, progressive audience of 25 to 44-year-olds, and positioning giffgaff as a disruptor […]
45% of people say they care less about Black Friday than in previous years
Black Friday and Winter Shopping Occasions study from Havas Media Group found that only 14% of respondents disagreed with the statement “I care less about Black Friday than I did in previous years”
45% of people in the UK say they care less about Black Friday this year than they did in previous years, according to new research from Havas Media Group. The Black Friday and Winter Shopping Occasions study from Havas Media Group, which is based on responses from 1,500 people, found that only 14% of people slightly […]
Black Friday Comment from Studio Output | What big brands can learn from start-ups
In case you haven’t noticed, it’s Black Friday. We’re suddenly inundated with offers from major high street players, who jump on the event with rigour, desperate to increase footfall and make up for sales lost to Amazon. It’s the latest example of the struggles of sleeping giants. These bricks and mortar stores are struggling to […]
Comment: The relationship between Amazon and Black Friday
What will Black Friday shoppers be looking for from brands on Amazon? “Deep discounts on big ticket items will be top of shopping lists this Black Friday – which means retailers will have to source the right deals to meet consumer demand. Amazon is no different. “But despite slashed prices, the overall value of consumer […]
Gen Z Shoppers Influenced By Brand Ethics When Shopping On Black Friday
Mention Me’s third annual research report into shopping trends has found 39% of the 2,000 UK consumers questioned do not plan to shop on Black Friday at all. However this is a sharp decrease from last year’s figure of 53% and 2017’s of 63%, suggesting that the annual shopping event might be gaining even more […]
Very.co.uk celebrates community values in new Christmas campaign from St. Luke’s
Very.co.uk, the online retailer owned by Shop Direct, is launching its 2019 Christmas brand campaign on 1st November, with a new TV commercial that enourages customers to “Get more out of giving” this Christmas. Created by St. Luke’s, the campaign features TV, digital, print, OOH and social media activity, including the 40-second ‘Pass The Parcel’ brand […]
Shop Direct introduces real-time dynamic sales messaging to OOH for Very’s Black Friday campaign
Shop Direct has this week launched a location-based, dynamic digital out of home campaign for Very.co.uk for Black Friday. The campaign will, for the first time, feature real-time dynamic social proof product messaging to provide shoppers with vital information about stock availability and demand for its offers. Devised by Posterscope, the out of home and […]
Data driving the UK’s £5.8bn ‘Santa Economy’, according to Experian
Data services are powering the online retail boom, helping UK businesses get their share of the ‘Santa Economy’ and ensuring they deliver a seamless shopping experience for customers during Black Friday weekend. In 2016, during Black Friday and Cyber Monday alone, Experian received over 24 million requests for contact information to be validated by their […]
GAME launches new ‘Deadline Deals’ campaign for Black Friday featuring Harry Redknapp
GAME is proud to launch its new ‘Deadline Deals’ campaign, fronted by football manager Harry Redknapp. Created by OMD UK, Drum and Snack Media, the social media campaign taps into the cultural phenomenon of football Transfer Deadline Day, with a series of spoof videos to raise awareness of GAME’s Black Friday deals, as well […]