Asmodee UK hires Come Round to engage with casual board gamers through house party marketing campaign

<strong>Asmodee UK hires Come Round to engage with casual board gamers through house party marketing campaign</strong>

Leading games company, Asmodee UK, has teamed up with word-of-mouth marketing agency, Come Round, to launch a nationwide house party marketing campaign aimed at reaching out to hard-to-reach casual board gamers. The campaign, which took place throughout March, was a resounding success, generating a significant buzz across social media platforms and at retail. 500 strategically […]

Zizzi Takes An ‘Interactive Play’ Approach To Consumer Engagement

Zizzi Takes An ‘Interactive Play’ Approach To Consumer Engagement

Zizzi, the Italian restaurant chain, is leading innovation in marketing by delivering an interactive consumer experience incorporating gameplay and rewards to both engage existing customers and also attract new restaurant goers. Having recently signed a long term contract with 3radical – whose Voco software platform delivers relevant, rich, multi-channel experiences to consumers for brands such […]