MullenLowe Group, previously DLKW Lowe, has unveiled its new boxing octopus brand identity to mark the formation of the new group last year following a merger of Mullen with Lowe and Partners. Settling on the deep sea mollusc to position itself as a global creative boutique the combined business will consist of four main brands […]
RKCR/Y&R has launched a landmark new campaign and brand identity for First Choice that encourages consumers to liberate the care-free side of themselves. The TV ad tells the story of a woman who follows her heart’s desire. Opening with the moment she abandons her everyday tasks to chase and ice-cream van, the ad sees her […]
St Luke’s launches a new brand look and proposition for Very.co.uk to help drive brand awareness and understanding. A new brand line ‘get more out of every day’ will invite people to “get more” out of fashion, home and tech through the brand’s inspiration, know-how and access through payment options which make things more affordable. […]
Microsoft search engine Bing is rolling out a new identity and website design. The new look brings Bing into line with the overall Microsoft branding, created by Pentagram partner Paula Scher and developed by Wolff Olins, which launched last year. Lawrence Ripsher, general manager of user experiences at Bing, says, ‘Bing is now an important […]
Colourful Design Strategy has created the identity for new charity the Family and Childcare Trust, basing it on a pin-wheel – a ‘positive symbol of childhood’. The new charity has been formed following a merger of the Family and Parenting Institute and the Daycare Trust. Colourful Design Strategy is a new consultancy set up by […]
Portuguese consultancy Brandia Central has designed the UEFA Euro 2016 identity, which is based around the theme of ‘Celebrating the Art of Football’. The tournament will be held in France, and the identity was unveiled this morning by UEFA President Michael Platini, president of the French Football Federation Noel Le Graet, and other football dignitaries. […]
Virgin Group, which operates all Virgin brands, is refreshing its look and feel across all sub groups, working with South African consultancy The Jupiter Drawing Room. The Cape Town-based consultancy was brought in to work with the Virgin in-house team around two months ago, following an international four-way creative pitch. The designers will now work […]