Leading brand design agency, Lewis Moberly, has launched a new initiative, LM +, towards developing a more sustainable business. The agency commitment to sustainability started fifteen years ago with its first environmental policy. The policy set out principles based on creative and responsible use of resources. Since then, Lewis Moberly has created award-winning, sustainable packaging […]
By Christopher Schilperoort, MD and Partner, brand design agency bluemarlin The current climate feels like the perfect storm for FMCG brands. The UK economy saw zero growth in the final three months of 2022. The cost-of-living crisis, a post-Brexit hangover, widespread strike action and energy price hikes have all compounded the sense that there’s a […]
Independent brand design agency Hunt Hanson has redesigned Miso Tasty, a contemporary Japanese-food brand that’s on a mission to empower all cooks to make meals mightier with miso. The bold new design, which recently hit shelves in the UK, takes the brand to the next level with confidence, character and a touch of premium craft. […]
When Therapy Notebooks launched in 2020, it was one of the first brands of its kind – partnering with clinicians, researchers and therapists to translate evidence-based mental health tools into guided notebooks for your everyday — covering topics like anxiety, depression, sleep and more. Since then, it has sold more than 140,000 copies of The […]
Multi award-winning brand design agency, Lewis Moberly, has worked with SIG to strengthen its position as a solution provider for sustainable carton packaging in the British market. SIG, a b2b company, works with its customers to deliver food and beverage products to consumers around the world in a safe and affordable way. A pioneer in […]
Homethings – the most innovative challenger brand in Home Care – today reveals its plans for a brand-new look across its retail product packaging. Executed in partnership with Belief Machines, the refresh aims to educate consumers and land simple benefit-led messaging. The bright and bold creative speaks directly to eco-active shoppers looking to make sustainable choices […]
Originally appointed to create the Plant Pioneers identity back in 2019 and subsequently asked to refresh it in 2022, Foster & Baylis have seen this trailblazing brand grow from 10 SKUs to around 100 SKUs since its inception. Originally launched as a meat-substitute offering it has expanded its portfolio to cover fresh, frozen and ambient […]
Walmart is out with a complete rebrand of its intimates and sleepwear private brand, thanks to creative company Mrs&Mr, which has renamed, repositioned and redesigned the retail giant’s 23-year-old Secret Treasures. The new brand, Joyspun, will replace Secret Treasures, Walmart’s billion-dollar sleepwear and intimates private brand, which captures the largest customer base across the women’s […]
Fads in healthcare, specifically the ones marketed at women, can be very confusing to keep up with. It seems every year there is a new ingredient that is at the forefront of the headlines as the best supplement to take for you to live a healthy life. Unfortunately, a lot of these ingredients are not […]
Recycling and waste management company Recycling Lives has today announced a brand refresh, including a new brand strategy and evolved messaging, along with a new website, brand film and strapline that truly reflects its purpose, beliefs, and goals. The new look and feel, developed in conjunction with its employees and clients, has been designed to […]