ico Design supports Jollibee’s brand refresh unveiled at London flagship store

ico’s work on the new branding reflects the brand’s Filipino heritage and company values while adapting to the British audience Jollibee is investing £50 million across Europe, including over £30 million in the UK alone, to support the new store design and develop a customer-centric experience Jollibee’s European flagship opened in May 2021 in Leicester Square, London, unveiling the new design, and will be followed by a further six stores launching across the UK and the first restaurant in Spain, located in the capital, Madrid

ico Design supports Jollibee’s brand refresh unveiled at London flagship store

Tecate partners with Pearlfisher to create a new sub-brand of premium light beer, Tecate ALTA

Tecate partners with Pearlfisher to create a new sub-brand of premium light beer, Tecate ALTA

As Mexican-American culture continues to be infused with culture in the United States, opportunities are ripe for Mexican beer with a confident, unique offering. Tecate partnered with Pearlfisher to position a new sub-brand of premium light beer, design the brand, communications and advertising as well as develop an apt, standout name for Tecate ALTA. As Tecate’s first foray […]

Pearlfisher’s brand creation for Consider Pastures sets the golden standard for eggs

Pearlfisher’s brand creation for Consider Pastures sets the golden standard for eggs

The pioneer and leading producer of humanely-raised organic and free-range eggs in the US has created a new range of pasture-raised, ultra-premium quality eggs known as Consider Pastures. Pearlfisher partnered with Consider Pastures to create a brand strategy and design that matches their mission to always provide the best that nature has to offer. The brand’s responsible […]

Fireheart Coffee’ Branding by Buddy Creative – A Super-Fresh Brand Is Built From Scratch

Fireheart Coffee’ Branding by Buddy Creative – A Super-Fresh Brand Is Built From Scratch

Fireheart is a super-fresh, small-batch British coffee brand that’s as big on ethics as it is on character. Available via online subscription, carefully selected beans are roasted and posted to order. We came up with a bold, bright and disruptive identity that deliberately breaks away from the usual visual cues of coffee packaging. The F logo, […]

Reinvigorating a craft beer trailblazer: Design Bridge reconnects New Holland Brewing Co. to its iconic Dutch roots

New visual identity and packaging proudly reaffirms the brewery's place in the craft beer market, taking inspiration from its unique Midwestern-Dutch heritage

Reinvigorating a craft beer trailblazer: Design Bridge reconnects New Holland Brewing Co. to its iconic Dutch roots

Design Bridge New York share details of their work rebranding New Holland Brewing Co., restoring its position as a leader in the increasingly competitive craft beer market. Inspired by the spirit and symbols of Dutch culture in the brand’s hometown of Holland, Michigan, the striking transformation unites the brewery’s heritage with its distinctly Midwestern attitude, creating a […]

Williams Murray Hamm Helps Castrol Switch On An Electric Future

Williams Murray Hamm Helps Castrol Switch On An Electric Future

Castrol has collaborated with long time branding partner Williams Murray Hamm (WMH), to create the name and identity for a new umbrella brand that will cover its range of e-Fluids for the electric vehicle market. Launching March 2021, Castrol ON visibly signals the business’s move into electric mobility. CAS_ON_FILM_VO AND MUSIC_V2 from WMH on Vimeo. […]

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