Vault49 hires former Bulletproof Head of Strategy Ami Werner as Senior Strategy Director

Vault49, the independent brand and innovation agency, has appointed Ami Werner as Senior Strategy Director, strengthening the agency’s growing strategy capability.

Werner joins from Bulletproof New York, where she most recently served as Head of Strategy. With more than two decades of experience across brand strategy, innovation, and consumer insight, she has partnered with global brands and challenger businesses including PepsiCo, Mars Petcare, Danone, P&G, Target, and Google.

At Vault49, Werner will work closely with clients and the wider strategy team to ground brand and innovation work in sharp consumer insight, cultural relevance, and clear category opportunity.

“The best strategists can pair bold vision with sharp insight in the same breath – Ami does that exceptionally well. She brings a deep understanding of culture, a clear instinct for what resonates, and a leadership style that elevates both the work and the people behind it. That’s exactly the kind of strategic partner our clients and creative work demand, and we’re thrilled to have her on board.” Spencer Ryan, CEO, Vault49

“Ami and I have known each other for years, and I’ve been hoping to work with her again ever since. She has this rare ability to sit in the messiest part of a problem and come out the other side with clarity and vision. She brings that focus to the work and to the people around her. I couldn’t be more excited for Vault49’s future.” Meg Asaro, Head of Strategy, Vault49

“I’m thrilled to be joining Vault49 and bringing my brand strategy and innovation expertise to their creative practice. I’ve worked across the full spectrum – from new-to-world brands finding their footing to global platforms operating at scale – which is why Vault49 is exactly the right home for me. There’s a real openness here to where things are going, and I can’t wait to dig in with this team.” Ami Werner, Senior Strategy Director, Vault49

Ami’s appointment follows a series of recent hires and promotions at Vault49, reflecting the agency’s continued investment in senior creative and strategic leadership.

Source: Vault49

  Agency, Ami Werner, Appointment, Branding, Senior Strategy Director, Vault49