Agency Rufus Leonard has worked with the Ardonagh Group team to create a visual identify for the launch of the new holding company brand, The Ardonagh Group. The Ardonagh Group brings together five leading businesses in their fields to create a smart new vision for the insurance industry. Autonet, Chase Templeton, Direct Group, Price Forbes […]
CM Telecom has renewed its positioning, visual identity and website. The new identity is more modern, more suited to the way in which CM has developed itself as a company and what it stands for nowadays. Besides, CM will launch the new website on a new internet address: cm.com Text, talk, pay, access Since 1999, CM […]
Award-winning design agency, Conran Design Group, has announced the appointment of Ruth McConnell as Retail Brand Strategist following strong growth in the agency’s retail offer. A specialist in retail strategy, McConnell joins the agency from threebrand, where she held the position of UK Brand Strategy Director. Ruth has a wealth of experience, having operated both […]
Amsterdam independent creative agency Khanna\ Reidinga announced a merger and a new name: Khanna\ Reidinga\ Faralley\ LeBon, or KRFL for short. The two original founders – British strategic lead, Rikki Khanna and Dutch Executive Creative Director, Hesling Reidinga – are joined by two new partners; Design chief, Maarten Versteege and production veteran, Michel de Goede. […]
Multinational office supply retailer, Staples, is relaunching its creative merchandising arm of its corporation as Marke. Marke is a now a creative services company in its own right, ready to assist brands and partners with branding and execution. With the help of London based innovation consultancy, Fearlessly Frank, the new look and brand identity aims to position Marke […]
Jaypore, India’s craft based designs, has unveiled its #SelfiWithDidi (Selfie with Sister) digital campaign. The campaign aims to recognize and appreciate the versatile and invaluable contribution of the household help in India Puneet Chawla, CEO and co-founder of Jaypore.com, said: “In India, because of the income disparities, household help is often neglected and denied the […]
To many UK households, Saxa is salt. It has been around since 1907 and is one of the UK’s better known heritage brands. Premier Foods asked Robot Food to reinvigorate this trusted brand with a stronger, fresher purpose, contemporary appeal and to give it pride of place again in UK kitchens. The rebrand would include […]
Single or double? A little tonic or up to the top? When it comes to mixing the perfect highball, we all know just how we like it. While cocktails-on-the-go are a great stopgap, they lack a certain bespoke sparkle. So, what can be done to move on from the ubiquitous one-size-fits-all version? FMCG trade magazine […]
Strategic brand design agency Webb deVlam unveils a fresh new brand identity for leading rice company VeeTee, to reposition the range, re-establish its relationship with its target audience of millennials and grow market share. After ten years in the pre-cooked sector (and 30 years as the UK’s leading independent rice brand), it was decided that […]
Conran Design Group (Conran) has undertaken a redesign of Danone’s global brand identity. The new identity will be rolled out from 7 July 2017 and will begin to be endorsed by the Danone brands from 2018. Conran has created an identity that not only reflects Danone’s commitment to delivering a positive food future but also […]