Since lockdown began there has been much media speculation about the long-term impact of Covid-19: how the world, and everything in it, will change. The commentary covers the increasing political unrest, the influence on mental health and the depth and breadth of the inevitable global recession to follow. However, few have talked about the lasting impact of […]
The importance of long-term brand building and consumer trust in strange times by Vaughan Edmonds, Planner, Sense
We find ourselves in incredible times. On 1st January 2020, no one could have predicted where we’d collectively be three months into the new decade. A global health crisis appearing from nowhere, costing lives and straining the world’s already stretched health services. A terrible economic cost, with many jobs lost and businesses folding. There have been […]
Teads now enables brands to extend social campaign reach by over 100 million additional users and achieve improved media performance
Teads, The Global Media Platform, unveils inRead Social, a new product enabling advertisers to extend social media campaign creatives to Teads’ platform of premium publishers. Teads’ inRead Social is designed to be a powerful, frictionless complement to brand’s social media activations. By leveraging inRead Social as an extension to existing social campaigns, brands can now benefit […]
Focusing on customer experience directly leads to higher business growth, reveals Adobe’s 2020 Digital Trends. According to the report, UK brands leading in customer experience (CX) were three times more likely to exceed their 2019 business goals. It was also found that those leading in CX all shared a common approach to investing more in […]
The Chief Creative Officers of McCann Bogotá and Santiago talk about how they have faced the complex situation that Colombia and Chile are going through.
Has someone searched references in the network on offices that had faced a similar picture? What was your first reaction to protect your brands? José Ignacio Solari-McCann Santiago (JIS): McCann network is always active and it´s always data source, information or inspiration. After 18 October, we naturally resourced a lot of studies of regional or […]
Today global effectiveness agency System1, in partnership with ITV, released FeelMore50 – the UK’s most effective TV and online video ads of 2019. It announced the John Lewis & Waitrose Christmas ad as the best of the year for long-term brand-building effectiveness. During this popular industry event System1 screened the most effective ads of the […]
Predicting the future has never been easy for brands, so to find out what 2020 has in store for some of the world’s most famous companies We Are Social in France has consulted the stars. We Are Social has devised a tongue-in-cheek, highly personalised horoscope for brands such as McDonald’s, Zara, Dyson, Nintendo and Dior, […]
From multiverse exploration to anti-Instagram dining, “The Future 100” annual report looks ahead to the defining trends in consumer behaviour and innovation for 2020. As we head into a fresh decade, Wunderman Thompson Intelligence unveils “The Future 100” report. “The Future 100” helps readers prepare for emerging consumer behaviour with 100 original trend predictions from the Innovation Group. Split into […]
More than one-third of UK consumers (35%) choose products that have a positive impact on their health and wellbeing according to new research conducted by Product of The Year – the UK’s biggest survey of product innovation. Conducted in October 2019 by the world’s leading research group Kantar, more than 10,000 UK consumers have revealed the most important […]
Effectiveness Agency System1 has released its annual Christmas Ad Top 10, from the industry’s most comprehensive testing program. The company tested over 70 different campaigns over the last month to find out which brand – big or small – made the most effective Christmas ad of 2019. System1’s benchmarking tool Ad Ratings predicts long- and […]