In case you haven’t noticed, it’s Black Friday. We’re suddenly inundated with offers from major high street players, who jump on the event with rigour, desperate to increase footfall and make up for sales lost to Amazon. It’s the latest example of the struggles of sleeping giants. These bricks and mortar stores are struggling to […]
The internet has historically been the wild west of content and communication, exempt from many of the rules and restrictions of the physical world. But as internet users, creators, platforms and authorities alike wake up to the consequences this culture of lawlessness has created, brands must learn to operate within a range of new constraints, […]
90% of 18 to 20-year-olds believe that brands have a responsibility to tackle climate change in some way, according to a new research study from Havas Media Group. The study, entitled Coming of Age, uncovers insights into the two million young people who have become eligible to vote since the EU referendum in June 2016. […]
Uber and LinkedIn joined the ranks of the world’s most valuable brands as they made their debut in the 2019 Interbrand Best Global Brands Report. But the 20th edition of the Best Global Brands report was less welcome for Facebook at #14 (USD $39,857m) which dropped out of the top 10. Apple, Google and Amazon retained their hold on […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 21st edition of their awards programme, which is focused entirely on work done for Food and Beverage brands. The Awards, who this year attracted over 2,000 entries from all over the world, recognises the critical contribution that […]
Talon has launched an exciting new global OOH network Plexus in response to its own growth and the changing global landscape of OOH. The network links 20 offices with influence across 75+ markets and will be able to offer extended global solutions for clients. Plexus, the Smarter Global OOH Network, is created in response to the […]
SodaStream International Ltd., the world’s leading sparkling water brand, released its 2019 April Fools’ video featuring the American astronaut best known for having spent the most time in space on a single mission, Scott Kelly. Scott Kelly introduces the innovation, SodaStreamMe, to the world in an commercial style video. SodaStreamMe is an on-the-go bottle that […]
A new report from Adobe and Econsultancy, that surveyed nearly 13,000 professionals, reveals that European brands are prioritising the more effective and transparent use of data in 2019, across both IT and marketing departments. Respondents to the Digital Trends Report expect a greater focus on data management to help them reduce their reliance on walled […]
Brands looking to embrace a mass personalisation approach to marketing need to rethink their generational targeting strategy in order to drive consumer engagement and business growth. Targeting by age is still the accepted practice across many advertising categories. However, with fundamental shifts in media consumption and trading, combined with significant changes in life stages and […]
A study revealed shows that the 18-24-year-olds of Generation Z trust brands over anything else bar the police: a quarter (25%) say they trust brands, a greater number than trust the government, the media, their Church, influencers, or social platforms. But at the same time, three-quarters of them (75%) think they are under a lot […]