The importance of long-term brand building and consumer trust in strange times by Vaughan Edmonds, Planner, Sense
We find ourselves in incredible times. On 1st January 2020, no one could have predicted where we’d collectively be three months into the new decade. A global health crisis appearing from nowhere, costing lives and straining the world’s already stretched health services. A terrible economic cost, with many jobs lost and businesses folding. There have been […]
Manchester creative agency LOVE has unveiled its third brand design job for BrewDog since signing up for an equity partnership deal at the start of 2019. LOVE was briefed to create a vodka brand that reflects BrewDog’s Aberdeen heritage and their dedication to quality distilling, born from the waters of the North Sea. The agency […]
Manchester creative agency, LOVE, has unveiled its first packaging design for BrewDog since signing its innovative equity partnership deal with the brand earlier in 2019. The partnership sees LOVE acknowledging the fast-moving, start-up nature of BrewDog by taking equity in return for reducing agency fees on all design work across the brand’s spirit business – […]
The traffic in Brazil is considered one of the most violent in the Americas, with Sao Paulo being the state with the highest number of road traffic deaths and drunk driving being the second largest cause of these deaths, according to recent data from the World Health Organisation (WHO). During popular festivals, the numbers grow […]
BrewDog has launched a new lager into its canned range to replace Kingpin, which fell from the line-up earlier tin 2018. Created by B&B Studio, Lost Lager steps away from BrewDog’s colour-coded canned range, in which the lager variant was traditionally yellow. The new design is white, with red type and a silver unicorn illustration […]
Many brands often believe they have a responsibility to serve a purpose which reaches beyond their business objectives. According to Havas’ Meaningful Brands research, three-quarters of people feel the same way, expecting their chosen brands to make a positive contribution towards wellbeing and quality of life. Brand purpose has many definitions, but in its basic […]
“Today, we declare a new front in the battle for good beer. This is a new chapter in the craft beer revolution. This is all or nothing.” Few campaigns start with such emotive words, but this was how BrewDog co-founder James Watt described the launch of Punk IPA’s audacious push to increase its customers by […]
Independent craft brewery, BrewDog, has just launched an audacious campaign to deliver a million pints of its flagship Punk IPA to convert new craft beer drinkers. Over the next four weeks, the Aberdeenshire brewery intends to give away 1 million beers- enough to fill over 7000 bathtubs – in the world’s biggest ever beer sampling […]
