Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format

Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format

The fast-food chain achieves 119% uplift in attention in Beta campaign featuring GumGum’s new motion-led ad solution, Velocity GumGum, the contextual-first technology leader transforming digital advertising, today announced the results of a test campaign for Burger King® Germany that used a pioneering new motion-led ad format. Developed by GumGum and launching this week in Europe, […]

Burger King® needles the competition by referencing ingredients in rivals’ menus that consumers would never imagine

Burger King® needles the competition by referencing ingredients in rivals’ menus that consumers would never imagine

With 96% of its menu free of artificial preservatives, coloring or scents, brand takes a provocative tone to highlight the quality of its ingredients Burger King® presents the campaign ‘No LaBK’ an initiative that conveys the brand’s continued commitment to using as few artificial ingredients as possible – 96% of the menu is already free of […]

Burger King® releases the new BK® Taste, inviting lawyers to try it – and to defend the product’s originality

Burger King® releases the new BK® Taste, inviting lawyers to try it – and to defend the product’s originality

AlmapBBDO campaign invites lawyers to stop by any BK® Drive location with their attorney ID to get the new BK® Taste and issue their opinions Burger King® is ringing in 2025 with an irresistible new item! This month, every BK® location in Brazil welcomed the launch of the BK® Taste, with options of 1, 2, or 3 flame-grilled […]

Burger King presents Whopper Tattoo offering customers a unique way to enjoy the flame-grilled taste

Burger King presents Whopper Tattoo offering customers a unique way to enjoy the flame-grilled taste

Burger King, the home of the flame-grilled Whopper sandwich, creates tattoos with reward barcodes embedded inside to let more customers enjoy the newly upgraded Whopper introduced in South Korea last April. Coined ‘Whopper Tattoo,’ Burger King Korea launched a unique seasonal campaign as part of its ‘Flame-Grilled Taste’ project, which celebrated Burger King’s 40th anniversary entering […]

BURGER KING UK HIJACKS CHRISTMAS IN CHEEKY CAMPAIGN FROM BBH

BURGER KING UK HIJACKS CHRISTMAS IN CHEEKY CAMPAIGN FROM BBH

Burger King UK aims to cut through the busiest time of year by subverting two of the biggest festive traditions, in its latest campaign – ‘Hijacking Christmas’ – from BBH. Leaving the magical moments to other brands, Burger King’s ‘hijack’ takes on two of the biggest icons of the season: Santa Claus and the Christmas […]

BBH PUTS THE BURGER KING WHOPPER’S FAMOUS FLAME GRILL LINES AT THE HEART OF ITS LATEST CREATIVE CAMPAIGN 

BBH PUTS THE BURGER KING WHOPPER’S FAMOUS FLAME GRILL LINES AT THE HEART OF ITS LATEST CREATIVE CAMPAIGN 

BBH is giving the famous flame-grill lines on every Burger King Whopper patty – the ultimate sign of what makes it a superior burger – the attention it deserves in a major new OOH campaign called ‘Grill Lines’, which will run nationwide. The thinking behind the BBH strategy is that flame grilling, which Burger King […]

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