Isobar Brazil has created a media innovation that uses a QR Code to deliver promotional content from McDonald’s, Burger King, and Subway, in a print ad. The new ad-format provides offers that are personalised based on the profile, time of the day and geolocation of the reader. This is the first-ever product in the advertising […]
MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising and Communications industries. In this magnificence list, we are spotlighting those individuals who provide the business to the creative industry, while protecting their brand’s image and interests. We look at the Chief Marketing Officers (CMO’s). So without further ado, here […]
For the first time, Burger King Spain has transformed one of its establishments into a House of Horrors, a terrifying experience that lets the bravest pay for their burger with fear. The House of Horrors at Gran Vía 69 in Madrid is open from 26th October to 31st of October. The restaurant was decorated on […]
Adam Clyne, CEO and founder of digital transformation business Coolr, has launched a sister agency, Coolr Social, to help brands transform their impact on social media through a social publishing approach. Clyne, formerly COO of The LAD Bible and Weber Shandwick’s EMEA Head of Digital, launches the agency with Burger King, Twinings and football publisher […]
Burger King is back on air in Italy for the launch of the Bacon King BBQ with barbecue sauce, in a new campaign from Serviceplan Italia and Plan.Net. A sandwich that will not go unnoticed in the Burger King restaurants, thanks to its ingredients loved by customers. The creative platform “Try Not To Notice […]
Burger King once again reveals its transgressive nature, this time with an activation that will awaken passion… and kisses. To celebrate International Kissing Day, which takes place on April 13th, the brand has decided to remove fresh onions from their menus, ensuring that on such a special day the only thing that lingers are […]
Burger King has worked with Amsterdam creative agency Etcetera to launch a new campaign for their latest product release in the Netherlands in 2018: Grilled Dogs. Those unacquainted with the Dutch language might miss the twist: the Dutch word for hot-dogs is ‘worst’. As Burger King is known for flame-grilling since 1954, the campaign […]
MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising and Communications industries. In this magnificence list, we are spotlighting those individuals who provide the business to the creative industry, while protecting their brand’s image and interests. We look at the Chief Marketing Officers (CMO’s). So without further ado, here are our […]
Burger King France decided to surprise their biggest Facebook fan for Christmas, by offering him the biggest gift ever. Sullyvan K. is a Burger King Bordeaux Mérignac customer, who has posted the most comments on Burger King France’s Facebook page. He has written 637 comments so far. To thank him, the brand – along with […]
On October 31st only, if you come to a BURGER KING restaurant with an old receipt testifying the previous purchase of a WHOPPER, BURGER KING resurrects it as a Zombie WHOPPER. The first WHOPPER coming back to life after being eaten. So, as of now, scour your wallet, your bag, search under your couch or under one of […]