McDonald’s, has appointed Starcom, a Publicis Groupe agency, as its media partner in the market. The review for media planning and buying services took place between October and December 2018. In addition to Starcom, Publicis Groupe’s agency, Leo Burnett has been a creative partner of McDonald’s in Russia for the past 11 years. Vladimir Tkachev, […]
Altrincham-based creative marketing agency Sunny Thinking is proud to announce six new account wins to kick off 2019. Stockport-based tie and accessories manufacturer and supplier William Turner, has commissioned the agency to look after all its marketing and branding as the family business celebrates its 50th anniversary. Further afield, the London based National College of Creative Industries approached […]
Impact, a natively-integrated suite of products for fraud detection, marketing attribution and analytics, and creating and optimising performance partnerships, announced the appointments of ten new team members for its Customer Success Management, Business Development, Partnerships, Enterprise Sale and HR department. Sam Parker joins from Webgains as Director of Partnerships, to oversee the agency and wider strategic partnership […]
Dentsu Aegis Network has acquired Seattle-based Filter, a leading experience design and digital marketing company serving Fortune 100 CPG and enterprise technology clients with embedded teams, on-site agencies, and fully outsourced solutions. Filter will join Merkle, a leading data-driven, technology-enabled, global performance marketing agency. Filter’s deep expertise and executional horsepower add significant capability and scale, […]
Leading sportswear brand, GORE Wear, has announced the appointment of Fusion Media as its UK PR Agency. Using its position as a boutique agency focused on endurance sport, Fusion will help GORE Wear grow awareness and understanding of its products amongst British runners, cyclists, hikers and skiers. Founded in 1985, GORE Wear has long been […]
Air France’s low-cost alternative Joon has collapsed due to lack of interest from its target market: millennials. Active for just over a year, Joon has been integrated into its parent company amid concerns it wasn’t viable for the long-term. Joon’s collapse comes in the wake of UK airline Flybe being absorbed by Connect Airways Group […]
Manchester design agency LOVE has beaten off stiff competition to win a three-way pitch to design an immersive Gin Distillery Experience in Manchester, for Quintessential Brands owned, Thomas Dakin. The multi award-winning agency has a long-standing track record in designing innovative consumer experiences around the world, from the award-winning Johnnie Walker Houses in Asia, to […]
The Unlimited Group (UK), Serviceplan Group (Germany), and Hakuhodo Group (Japan) have combined forces to create a global offering rooted in local insight. The three independent agency groups have signed a strategic alliance to provide clients and prospects with a genuine global offering based on locally rooted insight. Together, the UK, German and Japanese agencies are building […]
Superdrug announced it will retain Mindshare following a competitive pitch for their offline media account. The win follows a successful year for Superdrug and Mindshare, which focused on TV sponsorship with a full multi-platform campaign, including VOD (video on demand), social, licensing, in-app, and broadcast. Patrick Megarry, Superdrug Head of Marketing said: “In such a […]
Refinery29, a leading media and entertainment company for young women, and creative agency Berlin Cameron, part of the WPP network, announced the results of their inaugural “This is Women’s Work: Stepping Up Startup Culture” study around the rising generation of female entrepreneurs, women’s experiences in the startup world and key issues around access to capital. Inspired by […]