TripAdvisor, the world’s largest travel platform, announced the appointment of Havas Media as its global media buying agency of record. The new integrated marketing partnership will capitalize on Havas’ position within Vivendi, the parent company of Universal Music Group, among others. By leveraging its relationship with Vivendi – a media, content and entertainment leader […]
Great Rail Journeys (GRJ), a leading provider of escorted and independent rail holidays, has appointed The Lucre Group to be its UK PR agency. The Group, encompassing Lucre; Search Savvy PR, and RICH; content that moves you, will work across the entire brand portfolio. Strengthening the agency’s already industry-leading credentials in travel and leisure, Lucre’s remit will span […]
Established Newcastle and Teesside-based digital marketing agency Silverbean launches its new search and paid marketing agency, AGY47. Offering organic search, paid marketing and conversion rate optimisation services, AGY47 takes a customer-centric and data-driven approach to marketing, helping brands overcome the problems that are hampering their digital performance. Through effective collaboration, the agency aims to create […]
From the founders of MAMA and youth specialists Campus Group comes BeSixth, a global live experience and events agency with offices in London and Sydney. The new BeSixth brand, founded by Dean James (Chairman) and Gavin Aldrich (CEO), will have over forty staff worldwide. BeSixth will specialise in the music and entertainment industry, with the team having already created, developed, […]
Digital agency, Organic announced it has been appointed by Tu, the Sainsbury’s owned clothing brand, to help improve SEO. Organic will improve SEO performance for Tu through looking at its technical SEO performance and capabilities, in-depth competitor analysis and taxonomy recommendations, alongside the usual hygiene and best practise guidance. The agency has a long-lasting relationship […]
Dentsu Aegis Network announced the acquisition of MuteSix, a top digital performance agency and one of the world’s largest direct-to-consumer marketing agencies. MuteSix will join iProspect, a leading global digital performance agency. Going forward, the agency will be called “MuteSix, an iProspect Company.” As all marketers demand more accountability from their marketing spend, and increasingly launch and build […]
Following a multi-agency pitch, London-based creative agency ignis is celebrating a new account win with Asahi UK. ignis will be the lead On and Off Trade agency across the UK and will utilise its industry-leading experience to create multifaceted campaigns across Asahi UK’s full portfolio of brands. Founder and Managing Director of ignis Stephanie Whitaker […]
Following a three-way pitch process, Travelzoo the global publisher of exclusive travel and entertainment offers, has appointed TMW Unlimited to handle its UK CRM activity. With more than five million members in the UK and 25 offices worldwide, Travelzoo publishes offers from more than 2,000 travel, entertainment and local companies. This new remit will focus […]
Birds Eye, the Nomad Foods-owned frozen food brand, has named creative agency ELVIS as its UK digital and social agency. The appointment follows a strategic review. ELVIS will now partner with Birds Eye to deliver best-in-class social and digital content, in line with the frozen food giant’s ongoing push to drive its core brands and […]
Publicis Groupe’s Starcom and Epsilon have been awarded the global media assignment for Novartis. The assignment, which covers media planning, buying, data and analytics, includes 60 markets globally and is effective January 1, 2020. As one of the world’s leading global medicines company, Novartis is aggressively reimagining medicine to improve and extend people’s lives. Leveraging science-based […]