Mean Old Man Tries to Thwart Christmas in Greece by Stealing Shopping Bags

Mean Old Man Tries to Thwart Christmas in Greece by Stealing Shopping Bags

Great Guns director, Peter Dietrich, launches a bah humbug festive campaign for Greek retailer, Jumbo. The one-and-a-half-minute film, titled ‘The Collector’, evokes classic Victorian Christmas stories with a twist.   The film, set in the Victorian era, follows a rich, spiteful old man with a curious obsession for collecting. Night after night shady henchmen arrive […]

Lab reframes perceptions of the festive season with ‘Christmas Presence’ campaign

Lab reframes perceptions of the festive season with ‘Christmas Presence’ campaign

Lab, the independent digital agency that uses a blend of neuromarketing, psychology and behavioural economics to design, build and market digital brands and experiences, has revealed a new festive campaign, ‘Christmas Presence’. The initiative aims to reframe perceptions of Christmas and remind people how special the festive period really is, recognising that it can sometimes […]

Pirating Parents Ruin the Magic of Cinema at Kids’ Expense in New Charity Commercial

Pirating Parents Ruin the Magic of Cinema at Kids’ Expense in New Charity Commercial

COMPULSORY have collaborated with directing duo Dario & Dom on a heartfelt theatrical commercial for educational charity, Into Film. ‘See What You Did’ puts a clever narrative twist into a story which champions the genuine hard work and commitment that goes into the filmmaking process that is often missed in today’s over-saturated world of content. […]

TUI, Oath & MediaCom blend branded content with performance ads to drive ROI with new campaign

TUI, Oath & MediaCom blend branded content with performance ads to drive ROI with new campaign

Oath and MediaCom are blending content and performance with TUI UK to bring its “Long Haul” winter sun travel destinations to Brits. By combining Oath’s original content, sponsorship of its HuffPost UK Travel channel and the performance of its algorithms to find the right audiences from its four trillion monthly data points, the company is […]

easyJet unveils world’s biggest Christmas lights show on a plane at London Luton Airport

easyJet unveils world’s biggest Christmas lights show on a plane at London Luton Airport

Hundreds of people at London Luton Airport were treated to a spectacular festive surprise, as they witnessed the world’s first Christmas light show to feature a 120ft aircraft. easyJet provided an A320 Airbus to airport ground staff who created the spectacular festive experience by wrapping the aircraft with Christmas lights.  The lightshow left the audience […]

SANE creates powerful seasonal reminder of mental health issues

SANE creates powerful seasonal reminder of mental health issues

Mental health charity SANE has launched a Christmas campaign, using Christmas wrapping paper to remind people that Christmas is not “the happiest time of the year” for everyone.  The wrapping paper features traditional Christmas images of smiling Santas and Snowmen on the outside, but when the parcel is opened it reveals less happy versions of […]

J. Walter Thompson teams with photographer Jimmy Nelson to fight for the preservation of cultural heritage

J. Walter Thompson teams with photographer Jimmy Nelson to fight for the preservation of cultural heritage

Photographer Jimmy Nelson is sending a warning that the world is at risk of losing its global cultural heritage by squandering the cultural identities of the last indigenous peoples. The photographer launches a bid to preserve cultural diversity by issuing the caution: ‘BLINK. AND THEY’RE GONE’. A warning that if we don’t engage with indigenous cultures […]