For brands navigating the digital age where the Bitcoin is becoming a credible currency, likes are the new social platform currency rapidly catching up with real money. Strellson and Serviceplan were ahead of the curve with ‘The Like Shop’, which enabled fashion lovers to purchase the Spring/ Summer 2017 collection with likes instead of money. […]
Trainline, Europe’s leading independent train and coach platform, is launching a new brand platform called ‘Wonderfully Predictable’, in a move away from one-off TV ads and campaigns. The platform will highlight how the innovative tech company provides accessible, personalised travel information through its app to help make journeys easier and more straightforward. The brand […]
Scottish family butcher Simon Howie, producer of the UK’s number one selling haggis, has unveiled a new film for haggis fans with a parody on a classic thriller, in the lead up to Burns Night. The film, which was launched on Facebook, is a sequel building upon the success of 2017’s Burns video which […]
As a step-up from the brand’s ‘Be Trendy. Always.’ campaign last year, Flipkart has recently launched a multi-film campaign aiming to establish itself as an ultimate destination for trendy and affordable fashion. A study done by The Boston Consulting Group (BCG) and Facebook says India’s fashion e-commerce market is expected to grow four-fold to as […]
Isobar has launched #ItsOnYou a digital campaign for . The mainstay is a digital film on running for non-runners. The core objective of the campaign is to expand the brand’s community of runners, especially targeting women non-runners. While most brands strive to garner new audiences through strong communications, which are driven by motivation and persuasion, […]
Throughout 2018, Time Out will deliver a comprehensive pan-European campaign for Marriott Rewards, the global hotel loyalty programme ‘that gives you more’. Multi-channel advertising across print, digital and social as well as a series of branded content aim to inform and inspire people to discover more about the loyalty programme’s new Marriott Rewards Moments platform, […]
Swiggy, the food ordering and delivery platform, has launched its first-ever advertising campaign for television and digital. The integrated campaign pivots around how consumers turn to Swiggy on any occasion and delight in its superior food ordering experience. The brand film is complimented by Swiggy’s campaigns on channels such as outdoor and digital. Conceptualised by […]
AirAsia recently commissioned Naga DDB Tribal Malaysia to create a campaign to promote their unique destinations in China and India. Director Carolyn Chon of Tankers, an affiliate of Malaysia headquartered production company Directors Think Tank, directed the films with two weeks on the road, a crew of four and no shoot board. Armed with a […]
Posterscope India, the out-of-home (OOH) agency from Dentsu Aegis Network, has rolled out a massive OOH campaign to announce the launch of ”. The core objective of the campaign is to build awareness about the launch of this flagship product from the house of Adidas. The one-month-long campaign is aimed at reaching out to people […]
We’ve teamed up with @MrsGiFletcher for the Barclaycard 31 Day Challenge, where she’s starting something new every day this month. #StartToday https://t.co/Sv4HUqPQwJ pic.twitter.com/LBcXFvzw4c — Barclaycard (@Barclaycard) January 1, 2018 Barclaycard is launching the ‘Barclaycard 31 day challenge’ with influencer Giovanna Fletcher, to prove that at a time of New Year’s resolutions, it is easier than […]