Agency Leo Burnett has devised a campaign to reposition Kellogg’s Special K brand, so that women see it as a source of nutrition and one which will power them through their everyday lives. The campaign breaks in the UK on 26 December, and runs throughout 2018, with ads running in Europe early in the year. […]
The Open University (OU) will launch a bold new nationwide addressable TV (ADTV) and multi-channel campaign, called ‘Your Time is Now’, to showcase its flexible and life-changing education offering and encourage student sign-ups in 2018. The new audio-visual campaign, created in partnership with LIDA, MediaCom and Finecast, will run across ADTV, digital, radio and inserts […]
P&O Cruises is set to unveil its new TV advert, airing on Christmas Day and continuing its brand journey with creative agency, Founded. Premiering during primetime on Christmas Day during ITV’s Victoria, it will be the fourth year that P&O Cruises has worked with Founded on its ‘This is the life’ campaign with actor and […]
On 9 November, the German discount supermarket PENNY kicked off its Christmas campaign with the slogan “Christmas. Time to reconcile”. In keeping with the strong sense of neighbourly values central to its ethos, the local supplier announced that it wanted to use this method of communication to help bring people together for Christmas 2017. As well […]
McDonald’s has launched Reindeer Ready Live, a brand new app, created by Leo Burnett London, available for the first time this Christmas. Families can now create the magical moment the reindeer arrives and view it with their children on Christmas Day, to share proof of Father Christmas’ visit! The Reindeer Ready Live app allows the […]
Prostate Cancer UK is to launch a TV campaign on Sky Sports on Boxing Day to educate men over 45 years old on prostate cancer and raise awareness of the Man of Men pin badge. The campaign, which was brokered by Sky Media, will launch on Boxing day – one of the biggest days in […]
 In the wake of the success of its last animated short film “The doll that chose to driveâ€, which has been watched more than 30 million times around the world, in 35 countries, Audi commissioned Proximity Barcelona again for its Christmas campaign. In 2017, the campaign revolves around a short film comprising a combination […]
“With the Apple iPhone X topping lots of Christmas wish lists, what better time for us to use its new technology than in our latest festive themed campaign for Three Ireland?” That’s according to Rory Hamilton, partner and Executive Creative Director at international award winning Dublin based creative agency Boys and Girls. He’s talking about […]
Pearlfisher launches ‘Jolly Sockings’ – in partnership with established global charities and brands – to provide the homeless with a special gift this Christmas. With an orchestrated social campaign rolling out across its four locations (London, New York, San Francisco and Copenhagen) Pearlfisher, in partnership with sock brands and charities in each city, is aiming […]
Remember FCB Cape Town and the Western Cape Government’s #ItCanWait Don’t Text & Drive message from earlier in 2017? The fail compilation video went viral, reaching 83 million views and 780 000 shares from a worldwide audience. Now the makers have release a new version – ‘World’s Biggest Idiot?’ – just in time to remind us all to […]