Real stories inspire new TfL campaign showing how easy and simple interventions can support passengers targeted by targeted by hate crime, sexual harassment and offences Today, Transport for London (TfL) launches a new campaign, ‘Act Like a Friend’, developed with creative agency of record VCCP and WPP Media’s Wavemaker team, which developed the strategy and media planning. The campaign aims to empower passengers […]
The campaign features Ben Cohen, Co-founder of Ben & Jerry’s and founder of Up In Arms DCX Growth Accelerator, cultural strategy and creative agency, has launched a multiplatform communications and activation campaign to promote D.O.P.E., an activist movement formed by Ben Cohen, co-founder of Ben & Jerry’s and founder of Up In Arms, to cut Pentagon […]
Cadbury has unveiled ‘ ‘All Heroes, No Zeros’, a major new integrated campaign and brand platform for the much-loved Cadbury Heroes, created by global creative agency of record VCCP. ‘All Heroes, No Zeros’ positions Heroes as the ultimate brand for sharing, where every chocolate has earned its place. The lighthearted campaign draws on the insight that while other assortment brands […]
This International Day of the Girl, Dove is launching a global campaign spanning 25 countries to #ChangeTheCompliment, encouraging praise that focuses on personality and achievements, not just appearance, to build real confidence in girls. For generations, girls have been praised for how they look. When we call out a girl’s beauty but forget to tell […]
This fall, Uber is turning its sights on the suburbs with its new brand campaign created in partnership with Mother New York. “There Are Drivers In Your Area” is rooted in authentic, everyday suburban experiences to tackle the challenge of making Uber relevant to the American neighborhoods synonymous with car culture. This campaign aims to show suburban […]
The ‘We Find Our Edge at the Edge of What’s Possible’ campaign will run across OOH, print, digital, social, LinkedIn and internally as the Professional Services firm reinforces their personal approach to law. Leading law firm, Mishcon de Reya has unveiled a striking new advertising campaign created in partnership with brand and cultural transformation company […]
The “That’s the Point” campaign represents Citi‘s strategic return to the premium credit card market after a four-year absence. The campaign features America’s sweetheart Kristen Bell in a national advertising push that positions the Citi Strata Elite℠ as the perfect solution for affluent consumers seeking both high rewards and premium lifestyle benefits. The integrated campaign spans […]
Inspired by the emotional bond between pet parents and pets, Wellness Pet Company brings a fresh and fun wellbeing-first perspective to the pet food aisle. Wellness Pet Company, with 100 years of premium pet food and treats heritage, recently unveiled a new brand identity and national advertising campaign, Feed Well. Be Well., designed to celebrate the […]
Immediate, home to trusted brands people love, has announced a new multi-platform partnership with Crown Paints and Good Food, the UK’s biggest food media brand. The innovative campaign is aimed at connecting the colours of travel and food with home spaces. The ‘Colour Your Senses’ campaign showcases how Crown Paints can transform spaces in your home […]
The legacy apple cider vinegar brand challenges fleeting trends while debuting a new tagline Bragg Live Foods, the original Apple Cider Vinegar brand with over 100 years in the wellness space , has launched a campaign designed to cut through the noise of fleeting wellness trends and remind consumers of the enduring efficacy of Bragg’s […]
