Marks & Spencer has launched a new series of TV ads celebrating its specially chosen food range for autumn. The TV ads, created by Rainey Kelly Campbell Roalfe/Y&R, showcase the breadth of special, different and new foods at M&S. The series of films feature the M&S Food autumn line up, launching with “Spice”, which showcases […]
Skincare brand Dove Men+Care has launched its Rugby World Cup 2015 activities with a video promoting the brand’s key message, ‘care makes a man stronger’, Twitter giveaways and a partnership with The Daily Telegraph. Dove – a partner of the English, Irish, Scottish and Welsh rugby associations – said it is celebrating the “rugby values” […]
Microsoft has released a new global spot called ‘The Ones Who Will Do Great Things’ that aims to drive home the idea that the children of today will go on to change the world one day with the help of Windows 10. The one-minute video follows another that was released in July when the Windows […]
Under Armour and Amsterdam-based WE ARE Pi launched its nationwide Armour campaign in the UK, running across retail, social, digital and out-of-home channels, and kicked off by a unique event on the River Thames. The integrated campaign highlights the performance products that unite some of the world’s top rugby players. The 30m long vessel transported […]
Easyjet is turning 20 and, speaking exclusively to Marketing Magazine about the launch campaign, marketing lead Peter Duffy said it wanted to showcase people’s own travel journey over the years towards what it now calls ‘Generation Easyjet’. In our need to quantify, catalogue, remember and reminisce, it feels as though there is always a birthday […]
O2’s marketing director Nina Bibby says she wants to create a “movement” with the activity and be seen as the brand powering the support for England’s Rugby team during the World Cup. The goal to be seen as the brand helping England to success at the Rugby World Cup began in earnest earlier this year […]
Millions of people in the world live and survive thanks to the actions of aid workers. Without them, there would be no local actions or assistance for deprived populations. However, they are often the targets of violent attacks. In the past 15 years alone, more than 3,000 aid workers have been killed, kidnapped or hurt […]
A stray dog singing a sorrowful version of Gloria Gaynor’s ‘I Will Survive’ features in the latest TV and online ad for the Blue Cross animal charity. “I will survive” is the first ad Blue Cross has produced since it appointed M&C Saatchi to its integrated ad account in 2013. The spot opens on a […]
UBS and Publicis UK have created a global integrated campaign for the re-launch of UBS’s premium banking and wealth management proposition. The new positioning for UBS is ‘For some of life’s questions you’re not alone. Together we can find an answer’. UBS and Publicis UK’s extensive research, consultation and interviews with both relationship managers and […]
Nike Korea’s new “Just do it” campaign kicks off with “Play Loud,” a 90-second short film by Wieden + Kennedy Tokyo. Like past Nike works, it promotes team sports as a way to dodge conformity and express individuality while still wearing matching uniforms. The spot stars Korean soccer legend Lee Young-Pyo, who appears in an […]