Craftsvilla, India’s largest online Ethnic store has announced the launch of an integrated campaign that will help the brand make inroads into India’s massive e-commerce business with its specialist offering of ethnic apparels and products such as designer sarees and salwars, jewellery, handicrafts, spiritual products, musical instruments, home décor and more. The campaign conceptualized and […]
Vita Coco, the coconut oil brand owned by All Market, has launched a site that aims to be the “go-to hub” for coconut oil and its various uses. The site, swearbyit.com, will discuss the benefits of coconut oil, and will feature content including recipes, life hacks, beauty tips and health advice. It is the first […]
CP+B London has launched a new campaign for Turkish Airlines, starring football star Dider Drogba. Entitled “How Do You Make A Didier”, it condenses the busy life story of Didier Drogba into 60 seconds to showcase how travel has made him the man he is today. Drogba has travelled and lived everywhere from his native […]
Created by Santiago-based Prolam Y&R, these striking UNICEF ads show how cyberbullying hurts victims. The ads depict school children with smartphones in hand, ganging up on their helpless targets to capture photos of them. The accompanying text highlights cyberbullying as the leading cause of depression and suicide among young children, and urges viewers not to […]
After licensing characters such as Batman for special packaging, Heinz put on a show in the quiet English village of Gotham to raise awareness of its Afterschool Heroes food range. The Afterschool Heroes theme has been applied to Heinz Beanz, Hoops, Tomato Ketchup and Tomato Soup. Heinz projected cartoon versions of DC Comics superheroes such […]
H&M has released its first ad created by Adam & Eve/DDB, a trailer for a longer film featuring David Beckham and the American comedian Kevin Hart. In the 30-second ad Beckham receives a phone call from his agent who tells him that Hart wants to come to stay with him to prepare for the part […]
H4B Manchester shows its talent for combining health and well being with consumer insights by creating a campaign for Kitbag.com spoofing the brutal conditions rugby players train in, ahead of this year’s Rugby World Cup. The campaign encourages supporters to get up, get moving and earn their team’s shirts to show their support during the […]
To celebrate BT Sport becoming the new home of the UEFA Champions League, OgilvyOne, the UK’s leading customer experience agency has created a series of specially designed and hand painted football-inspired BT Sport ‘Pub Signs’. The aim of the campaign is to illustrate the importance of football to the pub industry, and that BT Sport’s […]
Grey London – part of WPP’s Team News – has created a series of 26 short films ahead of the Rugby World Cup to celebrate The Times & The Sunday Times’ coverage of the tournament and to act as a glossary to both rugby aficionados and casual fans alike. The A-to-Z of the Rugby World […]
Apple aired the first ad for the new iPhone 6S during its keynote this week, featuring singer Selena Gomez and US comedian Bill Hader. The ad, called ‘The only thing that’s changed…’ emphasises the new touch interface on the iPhone 6S, called ‘3D Touch’. It can distinguish between different types of pressure on the screen, […]