Newly privatised Royal Mail is launching its first TV ad in six years to promote the dedication of its postmen and women in the build-up to Christmas. http://www.youtube.com/watch?v=fyuRKDgkYqA The campaign features a version of The Beatles’ classic song ‘All You Need Is Love’, recorded at Abbey Road Studios by the Royal Mail Choir. It shows […]
Tesco Mobile has celebrated the roll out of 4G with a band of contortionists to help show the flexibility of the system. Tesco Mobile’s 4G service allows to switch it on or off from month to month, increase or decrease the data allowance, and cap the contract so the user don’t go over. The network’s […]
Lidl is launching its first ever TV ad campaign, to promote its premium own brand range, Deluxe, in the run-up to Christmas. The ads will debut October 31 across all the major TV channels and vary in length from 10 to 30 seconds. They show close-up shots of products in Lidl’s Deluxe range, including mulled […]
Reckitt Benckiser is backing the launch of the Nurofen Cold and Flu range with a £3m campaign that positions the sub-brand as a remedy for people who shrug off their ailments and get on with their lives. A television ad, created by Havas, broke on October 28 and uses the master brand’s “lives bigger than […]
http://www.youtube.com/watch?v=65Rrl6Lka18 Volkswagen’s new ad campaign, ‘Woofwagen’, was created by London-based agency ‘adam&eveDDB’. As the name suggests, it is targeted at dog-owners who want a car that suits their lifestyle—one that includes their beloved canines. In the cheerful ad, different breeds of dogs go on a joyride with their owners with the windows down, tongues lolling […]
Developed by Leo Burnett Change, this heartbreaking video makes good use of the skip ad button—commonly seen on YouTube these days—to illustrate the plight that ex-convicts face. The video starts off with an ex-convict persuading a prospective employer to hire him, but once he reveals that he spent some time in prison, the “skip ad” […]
Carphone Warehouse has created a Twitter campaign with Cake to promote the launch of the HTC One Vivid Blue, exclusive to the retailer. The #OnceInABlueMoon campaign, which launched earlier this week, looks to celebrate the unexpected and has so far seen tweets from Duncan James from Blue and Michael Flatley. The campaign asks fans to […]
Levi’s has launched an out-of-home (OOH) campaign in East London as part of its #MakeOurMark project. The #MakeOurMark activity spans outdoor, social media and interactive events. It has aimed to encourage up-and-coming creative talent from across the UK to contribute words, images and videos through Twitter, using the hashtags #MakeOurMark and #Moves. The latest effort […]
EA Sports has struck a partnership with mobile advertising service Mobsta to create a geo-technology campaign for the Fifa 14 game targeting football fans within stadium range on match days. The campaign will enable targeted banner advertising for the new Fifa 14 game on iOS and Android devices running location-enabled apps. It works by using […]
As the British National Health Service’s anti-smoking month, “Stoptober”, coincided with Halloween, HealthExpress decided to get spooky with its anti-smoking campaign. To reach out to the 10 million smokers in the UK, actors donned terrifying masks that show the detrimental effects of smoking and the physical damage smokers do to themselves if they continued to […]