IGP.com, India’s gifting site through its partner The Womb has rolled out a new campaign to lift the mood of the nation this Diwali, despite the sombre economic environment. The country is rife with news about the slump in the Indian economy. From a vegetable vendor to a TV news channel, everyone has an opinion on the […]
The Times and The Sunday Times have turned Westminster Station into a jungle. It marks the beginning of their second Politics. Tamed. campaign, which portrayed politicians as animals in a Westminster zoo. Now, the animals have broken free from their benches and nature has taken over, as they roam the jungle and take hold of […]
In a first for the broadcaster, ITV unveils an interactive ‘choose your own adventure’-style campaign to celebrate Ant & Dec’s highly-anticipated return to the I’m a Celebrity Jungle this November. ITV’s in-house agency, ITV Creative, developed the integrated series of ads, which see the iconic TV duo journey to the jungle with the help of […]
Radiocentre is launching a campaign parodying the marketing hype used by companies such as Apple and Samsung for new technology launches to show that radio is the medium that advertisers should look to for the future. The campaign will also be on social media and on industry news websites and ends with the call to […]
Surfers Against Sewage (SAS) is launching a new radio campaign to shine a light on the damage we are doing to our oceans despite the fact that 95% of them remain unexplored. Created by M&C Saatchi, and following on from Tom Tagholm’s film ‘The Creature’, this radio campaign continues to ask the question ‘are we […]
Independent investment management firm Invesco has revealed a major new EMEA brand campaign. The push was created in partnership with customer agency LIDA, part of M&C Saatchi Group. “Times Change” sees some of the Old Masters’ most well-known works repainted to include modern technological advancements, as a reflection of Invesco’s progressive approach to investment and the […]
In Hollywood, 96% of film directors are men. In Europe 81% of films are directed by men. Only 20% of films shown in Swedish cinemas so far this year have female directors. The Göteborg Film Festival think this leads to an imbalance that makes the film industry more one-eyed than it needs to be. A […]
The 30 second ad is the first national campaign for award-winning in-home care provider, Home Instead Senior Care and tells the touching story of Stanley; whilst offering a glimpse into a decision and process that many people may face at some point in their life. We learn that Stanley, recently widowed, is facing the prospect […]
Transport for London (TfL) has launched a new campaign encouraging London drivers to watch their speed. Instead of focusing on the driver and their actions on the road, the new TV spot and print takes a different viewpoint, focusing on the passenger in the vehicle and how they feel. The new approach to road danger […]
BT launched its biggest brand campaign in 20 years ‘Beyond Limits’ reveals the company’s ambition to help families and communities across the UK, and companies in Britain and around the world, to remove the barriers of today to realise the potential of tomorrow. The new campaign reflects the changing nature of BT and its focus on […]