Cheil Worldwide partners with Samsung to stage the Galaxy 11 campaign

Cheil Worldwide partners with Samsung to stage the Galaxy 11 campaign

It was November 2013 when mysterious circles and strange hooded men were spotted on football fields in major cities around the world. The mysterious figures turned out to be aliens, challenging the world to a galactic war. Since then, legendary footballer Franz Beckenbauer has been charged to lead a planet-defending team “Galaxy 11”, whose members […]

Samsung’s Galaxy S5 campaign takes a holistic approach to empower people

Samsung’s Galaxy S5 campaign takes a holistic approach to empower people

Cheil Worldwide has created a multichannel campaign to demonstrate the capabilities of the Samsung Galaxy S5. The campaign focuses on how innovation is shifting from a ‘product centric’ to ‘people centric’ point of view and acknowledges that meaningful innovations are inspired by consumers. Activity includes four official TV spots, feature-specific print and OOH executions and […]