Cheil Worldwide appoints McKinney CEO Brad Brinegar to additional role of CEO of Cheil in North America

Cheil Worldwide appoints McKinney CEO Brad Brinegar to additional role of CEO of Cheil in North America

Cheil Worldwide, the marketing solutions company headquartered in South Korea, has announced the appointment of Brad W. Brinegar to the new position of CEO of Cheil in North America, effective immediately. In his new role, Brinegar will lead the charge on setting the vision for the Cheil network in North America. He will be responsible […]

Etihad Airways appoints Cheil as global digital & social media agency

Etihad Airways appoints Cheil as global digital & social media agency

Etihad Airways, the national airline of the United Arab Emirates (UAE), has appointed the Cheil Network to handle its global digital and social marketing activities, following a competitive pitch process held last month. Cheil is now responsible for delivering Etihad Airways’ strategy and creative in all digital and social channels. The agency will also support […]

Cheil’s Piano Made of Barbed Wire Seeks to Unify North & South Korea

Cheil’s Piano Made of Barbed Wire Seeks to Unify North & South Korea

Korean Ministry of Unification has joined with leading South Korea marketing solutions company Cheil Worldwide to unveil ‘Piano of Unification.’ The project commemorates Korea’s 70th anniversary of liberation from Japanese occupation, and aims to enhance interest in national reunification of South and North Korea. After Korea’s period under Japanese rule between 1910 and 1945, the […]

Cheil Worldwide appoints Aaron Lau as President of International

Cheil Worldwide appoints Aaron Lau as President of International

Cheil Worldwide, the marketing solutions company headquartered in South Korea, has announced the appointment of Aaron Lau as President of International. Aaron has served as the President & CEO of Cheil Greater China since 2012 and has grown the China operations into a 1,400 staff organization and the country’s 6th largest agency based on annual […]

Cheil Worldwide Helps North Korean Defectors with a Clever App

Cheil Worldwide Helps North Korean Defectors with a Clever App

Cheil Worldwide launched a new app called “Univoca: South Korean-North Korean Translator” to help North Korean defectors easily communicate in South Korea. The app automatically translates North and South Korean languages. After more than 60 years of separation, different forms of the Korean language have evolved in the two Koreas, and the South incorporates a […]

Cheil creates a new TVC for Samsung’s Galaxy Tab S to highlight its super-rich and colourful AMOLED display

Cheil creates a new TVC for Samsung’s Galaxy Tab S to highlight its super-rich and colourful AMOLED display

In a bid to promote the Samsung Galaxy Tab S, the brand’s thinnest, lightest and clearest tablet to date, Cheil has created a new TVC aimed to show how the device makes vision redefined. Directed by Jake Scott, the commercial demonstrates the tablet’s screen technology through a comparative story, in particular, showcasing its clear superiority […]

Peter Kim joins Cheil Worldwide as chief digital officer

Peter Kim joins Cheil Worldwide as chief digital officer

Cheil Worldwide is continuing to broaden its digital and social offering with the appointment of Peter Kim as Chief Digital Officer. In this newly created role, Kim will lead the further development and expansion of Cheil’s digital practice. Based in Seoul where the network is headquartered, he will be charged with building Cheil’s digital business […]

Cheil Worldwide partners with Samsung to stage the Galaxy 11 campaign

Cheil Worldwide partners with Samsung to stage the Galaxy 11 campaign

It was November 2013 when mysterious circles and strange hooded men were spotted on football fields in major cities around the world. The mysterious figures turned out to be aliens, challenging the world to a galactic war. Since then, legendary footballer Franz Beckenbauer has been charged to lead a planet-defending team “Galaxy 11”, whose members […]

Samsung’s Galaxy S5 campaign takes a holistic approach to empower people

Samsung’s Galaxy S5 campaign takes a holistic approach to empower people

Cheil Worldwide has created a multichannel campaign to demonstrate the capabilities of the Samsung Galaxy S5. The campaign focuses on how innovation is shifting from a ‘product centric’ to ‘people centric’ point of view and acknowledges that meaningful innovations are inspired by consumers. Activity includes four official TV spots, feature-specific print and OOH executions and […]