After two years of closely working together, Coca-Cola and Mercado McCann will honour the FIFA World Cup in Russia presenting one of the brand’s most meaningful advertising campaigns in 200 different countries. Mercado McCann was not only responsible for developing the Core Creative Idea (central idea) of the campaign: “being READY”, three of the four […]
No #FanFeat, o poder estaÌ em suas mãos. EÌ voceÌ‚ que decide quem serão os 3 artistas que vão brilhar no hit do ano. Compre a Coca-Cola do seu artista preferido e vote em coca-cola.fm. Link na bio. A post shared by Coca-Cola Brasil (@cocacola_br) on Jan 15, 2018 at 11:46am PST Coca-Cola, in partnership […]
The world-famous Piccadilly Lights were switched back on this week (October 26) after a nine month period of renovation. A spectacular display of colours, which were sponsored by members of the public as part of a fundraising campaign for Barnardo’s, was the first image to appear on the new screen. Landsec, the owner of Piccadilly […]
A big and flashy new billboard in London’s Piccadilly Circus is joining the trend of targeting individual passersby, both pedestrians and drivers, and then serving ads to them. The digital LED screen, about 2,600 square feet in size and divisible into six ads, will feature about some 11 million pixels, Wired U.K. reports, and is the largest […]
Free The Bid is a non-profit initiative advocating on behalf of women directors for equal opportunities by asking agencies to include a woman director on every triple-bid project, production companies to sign more woman directors, and marketers to seek one woman’s bid on each of their commercial productions. Free The Bid is making a dramatic […]
J. Walter. Thompson deconstructs American brands and their position on the world stage to explore the opportunities and the challenges posed by the climate under the current administration in ‘Brand America’ a new report published by JWT Intelligence on September 27. While perceptions of Brand America have taken a turn for the worse recently, American […]
The consumer’s growing interest in a healthier nutrition makes them buy fruits at the supermarket to prepare natural juices at home. On the other hand, due to a daily busy routine, it is hard to find time to squeeze fruits. Having this in mind, Del Valle promoted a special activation at Deli Delícia supermarket chain, […]
Total brand experience agency Momentum Worldwide has appointed Dean Taylor, formerly Head of Retention and Customer Insight at Virgin Active, to the newly created role of Director of Creative Strategy. Reporting into Luke D’Arcy, Momentum Worldwide’s UK President, Taylor will oversee Momentum Worldwide’s team of planners and digital strategists across the London and Manchester offices. […]
Shazam, the world’s most popular app for connecting artists and fans, announced the launch of Shazam for Brands. Shazam is known by consumers as the standard in music recognition, and will now unite brands with its global audience. The company is an ecosystem of hundreds of millions of global users, all of them making a […]
Marking a significant shift in its marketing strategy, Coca-Cola announced that for the first time, all Coke Trademark brands will be united in one global creative campaign: “Taste the Feeling.†Chief Marketing Officer Marcos de Quinto, who unveiled the “one brand†approach at a media event in Paris, said the strategy extends the equity and […]