The French telecoms operator and BETC, famous for touching ads like “An Unforgettable Christmas”, featuring an awkward dad dancing to Redbone’s “Come Get Your Love”, with over 180 million views, launches another heart-warming story to promote its new brand positioning. Bouygues Telecom has always placed people—customers, employees, partners and the public—at the heart of its […]
Publicis Conseil has created a new international communication platform for Saint-Gobain, the world leaders in construction materials. The brand has been committed for several years to improving people’s well-being while helping to reduce the environmental impact on the planet. This commitment inspired Publicis Conseil to create the “Mission to Earth” communication platform. Saint-Gobain’s materials are […]
BT launched its biggest brand campaign in 20 years ‘Beyond Limits’ reveals the company’s ambition to help families and communities across the UK, and companies in Britain and around the world, to remove the barriers of today to realise the potential of tomorrow. The new campaign reflects the changing nature of BT and its focus on […]
IKEA has launched its Christmas campaign asking us to reflect on everyday behaviour, which is considered normal but that perhaps we all need to reconsider, particularly as the Christmas holidays are now upon us. Using the slogan #DisconnectToConnect, IKEA is betting on a different Christmas encouraging us to disconnect our mobile devices and social media in order to connect […]
Online video and paid search are driving the growth in global adspend, as advertisers focus on personalised and targeted communications, according to Zenith’s Advertising Expenditure Forecasts, published December 3. With advertisers now able to use these channels to target with pinpoint accuracy and serve personalised messages, they are increasing both the efficiency and effectiveness of […]
Every iconic marketing campaign or revolutionary business approach began as a simple idea. But when brainstorming becomes a chore — and an exhausting hunt for innovation — it’s tempting to recycle old ideas, fix them with a new label, and attempt to pass them off as cutting-edge. But consumers are smarter than the marketers doing […]
As 2017 comes to an end, key leadership of Serviceplan Group have highlighted their communication trends for the coming year: My meta trend is “Changelocity” By this I mean the connection of change and velocity and thus the enormous and rapidly increasing speed of change, which has covered practically all our areas of life. Whether we are […]
New research has shown that marcoms agencies in Western Europe (excluding the UK) are becoming increasingly attractive to global buyers, bucking the overall trend of falling deal volumes. A quarter (25%) of all industry M&A deals in Q1-Q3 this year involved targets in the region, compared to only 19% over the same period in 2016, […]
ROTHCO orchestrates a world first for print advertising by eliminating all the black spots in an entire printed national magazine. The bold campaign launches WiFi Calling, an innovative new product that eliminates mobile phone coverage black spots by using WiFi connections to boost your signal. The agency took over the entire Irish Daily Mail Magazine […]
With ‘Bayerische Motoren Werke’, Serviceplan invented a new identity for the luxury segment of BMW. The new appearance will be presented for the first time at the International Motor Show (IAA) in Frankfurt (14 – 24 September 2017). The unique new naming and communication branding is true for all upcoming luxury automobiles of the brand, […]