New research from MarkMonitor, the world leader in enterprise brand protection, reveals counterfeit goods still pose a significant risk to consumers. More than one-quarter of respondents (27%) said they had unwittingly purchased non-genuine consumer goods online. This included every day items, such as make-up (32%), skincare (25%), supplements (22%) and, worryingly, medication (16%). Respondents found […]
Up-close and personal experiential activity developed by creative agency Space, will allow shoppers to try NIVEA In-Shower Body Moisturiser for themselves at Birmingham’s Bullring Shopping Centre and Bluewater in Kent. Activity will run from mid March. Following a competitive three-way pitch, Space was tasked to develop activity to raise awareness of this NIVEA product, and […]
http://www.youtube.com/watch?v=6nwuk90Gc2A Samsung has unveiled its latest Leo Burnett-created ad for Galaxy Gear, featuring footballer Lionel Messi and music from Lorde. The Developer ad features a version of 16-year-old Lorde’s single Royals being sung by a series of children in a post-apocalyptic style city landscape. Filmed on the streets of Barcelona, the two-minute spot ends with […]
Kelly Brook, the model and TV presenter, has starred in two Turkish ads as part of a campaign to promote Unilever-owned Lynx’s Apollo fragrance. The first ad is set in a space ship and starts with Brook waking up before dousing herself in Lynx, known as Axe outside the UK. She sets course for Istanbul, […]