CARREFOUR – LUMBERJACK from peter dietrich on Vimeo. Christmas is about magic and larger-than-life stories. In this case a weird story serves as a white lie on christmas eve. We meet a lumberjack who lives in the misty mountains. Alone with nature he grows his own kind of trees. In his tree nursery the trees […]
First Campaign from VCCP
VCCP | Wickes from VCCP on Vimeo. Wickes, the home improvement retailer, has released their first campaign from VCCP to help ‘Cure Housebarrassment’ – the feeling of unease or embarrassment at the thought of guests seeing certain elements of one’s home. The work features a couple who are thrown a curveball when long distance friends […]
Patak’s, Britain’s biggest grocery Indian food brand, has appointed BMB London as its new creative agency partner with immediate effect. BMB have been tasked with bringing the brand’s positioning to life in a new brand communications campaign to launch in 2020. Chris Heyn, Patak’s Brand Director commented, “We thoroughly enjoyed working with BMB throughout the pitch […]
RBR appointed as strategic and creative agency for Canderel and Pure Via brands.
Merisant, one of the world’s leading manufacturers of table top sweeteners and adjacencies, has appointed London based Red Brick Road as EMEA creative agency for their iconic Canderel brand and their growing Pure Via brand. Red Brick Road will work with Merisant to evolve the positioning of both brands, to reflect changing consumer needs across […]
Zoflora, the highly perfumed concentrated disinfectant brand, has appointed Quiet Storm as its lead creative agency following a competitive pitch run by Creativebrief. Quiet Storm is briefed to develop a brand strategy and creative idea that will communicate the brand’s unique positioning in the market. First round activity will be an integrated campaign which includes […]
Albert Bartlett, the potato company announces that the company has created a new look advertising campaign with creative agency, Guy & Co. The execution focuses on the fun and shared emotion of cooking together and the versatility of Albert Bartlett potatoes. The company has also introduced light-weight plastic bags; all of the company’s 2kg bags will […]
After their successful #KeepLivingCoral campaign, White Rabbit Budapest now is addressing the problem of air pollution.
In 2019 it was Pantone’s Colour of the year, the Living Coral that inspired WWF and their creative agency White Rabbit Budapest to come up with a campaign to raise awereness of endangered corals. Last week Pantone introduced the Classic Blue as their colour for 2020. According to Leatrice Eiseman, executive director of the Pantone Colour Institute, Classic Blue is “a boundless blue […]
Film brings traditions of the past to life
Airbnb has launched a master film to help us all reconnect with the traditions of the past, the traditions we’re in danger of losing as the generations pass. Entitled “Lost & Found” the film is launching on social media. It is to support Airbnb bringing 40 Intangible Cultural Heritage (ICH) experiences to Beijing, Chengdu, Guangzhou […]
Initiative by the Paulista Football Federation, in partnership with UN Women and advertising agency BETC São Paulo, points out that women earn 20% less than men
According to the IBGE, women’s salaries are on average 20.5% lower than men’s. This fact was brought to the attention of thousands of spectators who watched the final match of the 2019 Women’s Paulista Championship, which was broadcast live this last Saturday, Nov. 16, on FPF TV, the official TV station of the Paulista Football […]
With their agency Buzzman, BURGER KING France bounced back with humor to the latest controversial work of Maurizio Cattelan: a banana simply stuck on a wall, which sold for $120,000.00 and was eaten by a visitor. On their social networks, the American brand trolled the work of art, replacing the fruit by a French-fry. All this for a […]