For decades, NESCAFE has grown with the idea that everyone in the world deserves a great cup of coffee. For all the coffee lovers in the world, the first cup of coffee in the morning is undoubtedly an essential moment of their day. A ritual to which the world’s largest coffee brand has been associated for decades. […]
HSBC UK’s latest campaign ‘Local heroes’, narrated by Sandi Toksvig, celebrates the keyworkers of Britain as the heroes of the pandemic. Created by Wunderman Thompson UK, it echoes the celebration of diversity and strength in togetherness, as seen in the previous ‘We are not an Island’ campaign.The new campaign expresses pride and gratitude towards those […]
Refusing to compromise the speed, agility and commitment to quality on which it has built its reputation, MetropolitanRepublic has delivered five inspiring and empathetic television commercials for South African Tourism (SA Tourism) in as many weeks, all of them under lockdown. The campaign has been lauded by many industry commentators as well as the domestic […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 22nd edition of their awards programme, which is focused entirely on work done for Food and Beverage brands. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes […]
Pearlfisher New York partnered with Wakefern on the brand creation, including brand strategy, visual identity, packaging, portfolio redesign and roll-out of ShopRite’s new own brand for high quality food – Bowl & Basket. ShopRite is one of America’s most loved and well-established co-operative retailers. With bullish retailers making the own brand market increasingly diverse and competitive, driving customers to expect […]
Organix have chosen VCCP as their lead creative agency following a competitive pitch. Following on from the media account win in December 2019 by VCCP Media, the agency will now look after all creative outputs as well as media planning and buying. The first creative campaign will be out in the summer. Organix creates organic […]
Energy firm EDF – the UK’s largest producer of low-carbon electricity – has consolidated its UK brand creative and media accounts into Havas UK through its King’s Cross Village. The appointment, made without a pitch, sees Havas London become EDF’s lead strategic and creative agency, and Arena Media, part of the Havas Media Group, take responsibility for brand media planning and buying, in addition, […]
Ad from Brave targets new gamers with an interest in history who seek a challenging and rewarding game
Creative agency Brave launches ad campaign for ‘massively multiplayer online’ (MMO) game, World of Tanks: ‘The Art of Winning’, which hits screens today. The creative shows a strategy game-loving hero winning a seemingly unlikely victory on one of the many battlefields featured in World Of Tanks. The real-world preparation that made his victory possible is […]
RB cleaning brand Vanish today returns to UK TV screens with a new advertising campaign, shining a light on the sheer amount of dirt hiding in the nation’s carpets. Titled Carpet Street, it dramatises the fact that even after vacuuming, carpets are covered in the same dirt you’d find on the street – and highlights the ability of […]
Impero, the creative agency for impatient brands, has boosted its senior leadership team with three hires – Chris Tyas as its first Chief Strategy Officer, Kate Preece as Client Operations Director, and Alastair Mills as Creative Director. Tyas joins from We Are Alexander where he was European Director of Strategy, a role he held since […]