Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 22nd edition of their awards programme, which is focused entirely on work done for Food and Beverage brands. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes […]
Pearlfisher New York partnered with Wakefern on the brand creation, including brand strategy, visual identity, packaging, portfolio redesign and roll-out of ShopRite’s new own brand for high quality food – Bowl & Basket. ShopRite is one of America’s most loved and well-established co-operative retailers. With bullish retailers making the own brand market increasingly diverse and competitive, driving customers to expect […]
Organix have chosen VCCP as their lead creative agency following a competitive pitch. Following on from the media account win in December 2019 by VCCP Media, the agency will now look after all creative outputs as well as media planning and buying. The first creative campaign will be out in the summer. Organix creates organic […]
Energy firm EDF – the UK’s largest producer of low-carbon electricity – has consolidated its UK brand creative and media accounts into Havas UK through its King’s Cross Village. The appointment, made without a pitch, sees Havas London become EDF’s lead strategic and creative agency, and Arena Media, part of the Havas Media Group, take responsibility for brand media planning and buying, in addition, […]
Ad from Brave targets new gamers with an interest in history who seek a challenging and rewarding game
Creative agency Brave launches ad campaign for ‘massively multiplayer online’ (MMO) game, World of Tanks: ‘The Art of Winning’, which hits screens today. The creative shows a strategy game-loving hero winning a seemingly unlikely victory on one of the many battlefields featured in World Of Tanks. The real-world preparation that made his victory possible is […]
RB cleaning brand Vanish today returns to UK TV screens with a new advertising campaign, shining a light on the sheer amount of dirt hiding in the nation’s carpets. Titled Carpet Street, it dramatises the fact that even after vacuuming, carpets are covered in the same dirt you’d find on the street – and highlights the ability of […]
Impero, the creative agency for impatient brands, has boosted its senior leadership team with three hires – Chris Tyas as its first Chief Strategy Officer, Kate Preece as Client Operations Director, and Alastair Mills as Creative Director. Tyas joins from We Are Alexander where he was European Director of Strategy, a role he held since […]
Kenwood, a leading brand in food preparation, has today unveiled a major new brand platform and campaign, ‘Kenwood Can’. The campaign was developed in partnership with creative agency M&C Saatchi. It is the first work to launch since M&C Saatchi’s appointment as Kenwood’s global creative agency of record earlier this year. The push, which will run across TV, […]
The photographic collection that portrays the other side of the Venezuelan refugees and immigrants’ story. Alongside Gregg Segal, a recognized American photographer and author of the series “Daily Bread” where he portrayed the daily diet of children around the world, under a unique style based on each of their culture.
We decided to create the opposite, the “Undaily Bread”project, an audiovisual collection that portrayed the reality of the journey of hundreds of refugee and migrant mothers that every day cross the border seeking for protection and a better future for their child’s. UNDAILY BREAD tells the story of five refugee families that left everything behind to […]
Noel earned global fame with the Droga5 Grand Prix-winning DECODE Jay-Z campaign
VMLY&R today announces the appointment of Adam Noel as creative partner at VMLY&R London. Noel will report to London CCO Laurent Simon and play a crucial role in leading and delivering the agency’s rocket-high creative ambitions. Noel will work closely with Simon to manage the 40-strong creative department. He will look after the Department for Transport […]