The UK is watching less TV now than 10 years ago, but on more devices and platforms One in five Brits prefer to watch TV by themselves Research suggests that minorities and people with disabilities are still underrepresented in the TV industry Televisions have been through an incredible transformation since their first creation, but have […]
The UK’s leading electrical retailer unveils its peak season advertising campaign, focused on its amazing tech and getting much needed expert advice to help customers have a Happy Christmas this year Currys PC World places tech expert colleagues in the limelight in two new ads showing them testing tech at home with their families In addition, Currys PC World creates ad highlighting its dynamic online services in just under 48 hours to be broadcast in time for the start of lockdown
Currys PC World has unveiled and launched two new festive ads in its latest Christmas campaign, which shows its colleagues filming themselves testing tech at home with their families over the holiday season. Currys PC World will show the nation how it is ready to serve its customers with a full range of state-of-the art […]
A third of the nation is struggling to sleep amid stresses of 2020 and 73% are napping throughout the day due to exhaustion 40% of Brits already use the ‘sounds of technology’ to help them sleep and so Currys PC World, a music producer, and a sleep expert have produced the Sound Asleep album using household tech The three tracks on the album titled ‘Kitchen’, ‘Living room’ and ‘Home Office’ were recorded in the Currys PC World store in Staples Corner, London
As a third (29%) of the nation reveals they are exhausted and struggling to sleep amid the stresses of 2020, Currys PC World has teamed up with music producers, Obelisk, and a sleep expert, Hope Bastine, to create the Sound Asleep album – made with technology to help the nation sleep better. It is available to […]
The complete brand refresh led by FutureBrand is a timely and positive boost for customers as stores re-open across the country
FutureBrand ‘ latest work: a total refresh of the Currys PC World brand. The new bright and optimistic visual identity, which will be rolled-out in both in-store and online shopping environments, now reflects Currys PC World’s passion for helping everyone enjoy amazing technology, alongside the brand’s core values of being modern, stunning, witty, infectiously passionate and a […]
Dixons Carphone, a leading multinational consumer electrical and mobile retailer and services company, has appointed Proximity London to work on the CRM programmes for Currys PC World and Carphone Warehouse on a project basis. The appointment will support the two brands’ customer engagement functions in delivering the business vision: ‘We Help Everyone Enjoy Amazing Technology’ and […]
Currys PC World launches its latest multi-million-pound advertising campaign in support of its new ‘Get Your TV For Free’ giveaway, and its best ever range of TVs. Designed to capture the excitement ahead of a football-filled summer, the campaign kicks off on May 9 with a series of TV ads before appearing in press, […]