Avelo Airlines has appointed Brandon as its creative and media partner following a competitive agency review. This partnership began in May 2026 and will see Brandon lead development of Avelo’s Summer 2026 campaign, including creative strategy, campaign development, production, media planning, buying, optimisation, and reporting. The engagement is structured as an initial project assignment, with the potential to […]
Trustpilot, the world’s largest open customer feedback platform, announces that it has become a key product partner for reviews within Shopify, deepening its role within one of the world’s largest providers of essential internet infrastructure for commerce. The partnership comes as trusted third-party feedback plays an increasingly important role in online shopping. As AI continues to […]
The Vision for “The Power of You”: One Commercial for Every Customer, Making Them the Hero Forget swag. Forget postcards. 8×8, Inc. (NASDAQ: EGHT), the industry’s most integrated platform provider for customer experience (CX), today unveiled “The Power of You” – a bold new campaign redefining personalized B2B engagement. 8×8 is replacing one-size-fits-all outreach with […]
Spring is in the air at Les Senteurs, Belgravia as they launch their latest window installation of ‘social worthy’ florals.
On behalf of Les Senteurs, London’s first independent perfumery, dedicated to providing customers new ways to wear and learn about, scent; CSM Retail – specialists in the production of experiential branding for retail spaces, have brought to life ‘Les Senteurs’ window display for springtime, encircling the shopfront in foliage with hints of delicate pink and […]
Focusing on customer experience directly leads to higher business growth, reveals Adobe’s 2020 Digital Trends. According to the report, UK brands leading in customer experience (CX) were three times more likely to exceed their 2019 business goals. It was also found that those leading in CX all shared a common approach to investing more in […]
Wunderman Thompson, a WPP company, announced today that it has completed the acquisition of marketing technology consultancy XumaK, in a move that further strengthens its suite of Adobe-enabled capabilities. The acquisition of XumaK adds significant breadth and depth to Wunderman Thompson’s best-in-class experience technology offering, which delivers connected customer experiences to its global portfolio of […]
Matt Holt, Digitas UK Chief Strategy Officer, welcomed a bumper audience to the event at London’s Soho Hotel, kicking- off proceedings by outlining “The Experience Problem”. Recent research from Digitas UK showed that 9 out of every 10 people in the UK agreed that we are more disconnected as a society than ever before (November […]
Creative agency M&C Saatchi and customer agency LIDA are to join forces to create a new, integrated creative agency which will sit at the heart of M&C Saatchi UK Group. The 225-strong agency will offer a broader range of skillsets including tech and innovation, partnership marketing, customer experience and data analytics. The newly merged agency will be led by […]
Customer Experience Leaders Must Deliver Gains That Justify Growing Budgets Customer experience (CX) efforts remain inconsistent in many organizations, but there are signs of greater commitment and execution for 2020, according to Gartner, Inc. Gartner’s 2019 Customer Experience Management Survey revealed that more than two-thirds of CX leaders expect budget increases in 2020 (see Figure […]
Global digital creative agency AnalogFolk has appointed experienced service designer Michelle Watson as Executive Director of Customer Experience. In her new position, Watson will be responsible for expanding the company’s efforts in helping brands to improve the way they serve their customers. Building on growing client needs across Nando’s, Scotch and Soda, Blink and Nike, […]