With no football being played, Vanarama delves into the world of football manager to find its June Manager of the Month

With no football being played, Vanarama delves into the world of football manager to find its June Manager of the Month

With the National League suspended for the entirety of June, but fans still looking for their non-league football fix, Dark Horses showed Vanarama, the league’s title sponsor, that it could still give out its prestigious Manager of the Month Award, by delving into the world of the computer game, Football Manager.  Specifically, by scouring the […]

Dark Horses invites fans into Chelsea’s superstar footballers’ group chat as the players enjoy their first-ever winter break, in its latest work for the football club

Dark Horses invites fans into Chelsea’s superstar footballers’ group chat as the players enjoy their first-ever winter break, in its latest work for the football club

As the Premier League concludes its first-ever winter break, Dark Horses knew fanatical football fans would be desperate to know just how their favourite players were using their week off. To bring those fans closer to all of their favourite Chelsea superstars, the agency has created “Chels Chat”, a 2-minute video that, literally, invites the […]

Manchester City Superstars get just one hour to create their own Spy Film

Manchester City Superstars get just one hour to create their own Spy Film

Manchester City superstars Kevin De Bruyne, Kyle Walker and İlkay Gündoğan have teamed up with club partner Nissan to create a teaser for their own action thriller in a campaign for Nissan by sports creative agency Dark Horses. The players were challenged by Nissan to work with the recently launched Next Generation Nissan Juke and […]

Peloton captures intensity of its workouts in high impact campaign from Dark Horses

Peloton captures intensity of its workouts in high impact campaign from Dark Horses

As Christmas approaches and people begin planning what presents to buy or which post-Christmas fitness routines to take up, Peloton is targeting a wider audience in a new campaign from Dark Horses.   Building on 2018’s successful launch campaign, the next instalment conveys the passion, power and intensity of the highly motivational, live and on-demand fitness classes […]

Dark Horses makes three senior hires following unprecedented growth

Dark Horses makes three senior hires following unprecedented growth

Dark Horses, the sports creative agency, has hired Anomaly’s Nicky Russell as COO, WCRS’s Matt Readman as Head of Strategy and Leo Burnett’s Kate Tweed as Business Director. The appointments will bring further rigour and experience to the agency following a period of significant growth on the back of new business and creative success.   Nicky […]

To watch more women’s football, people want to know more about the players and narratives behind the sport

To watch more women’s football, people want to know more about the players and narratives behind the sport

Research from Dark Horses shows that people want a deeper emotional connection with, and more knowledge of, the stars and narratives behind women’s football, if they are going to engage with it further. The research found that 35% of people have a low or very low interest in women’s football (with a further 24% saying […]

Sportsbet.io launches new campaign by Dark Horses in support of its CONIFA European Football Cup sponsorship

Sportsbet.io launches new campaign by Dark Horses in support of its CONIFA European Football Cup sponsorship

Sportsbet.io, a rising star in the online betting industry, is capturing and recounting some of the extraordinary stories of the players, coaches, fans and officials, who have defied the odds to take to the world stage at the upcoming CONIFA Sportsbet.io European Football Cup 2019. Called “Defy The Odds” and developed by London based sports […]

Dark Horses creates new brand identity for launch of RugbyX

Dark Horses creates new brand identity for launch of RugbyX

London based sports creative agency Dark Horses has created the brand identity to drive the launch and boost ticket sales for the latest short form sport, the hugely anticipated and talked about RugbyX. RugbyX is rugby but simpler, faster and more accessible. The World Rugby sanctioned format has 5-players on each side with no lineouts […]