Peloton Produces Two New Versions Of Nina Simone’s Classic ‘Feeling Good’ For Its Latest Christmas Campaign

The campaign features new covers by Crown Lands and Duckwrth With this campaign, Peloton takes a family first approach showcasing how the household can benefit from the variety of content on Peloton’s platform

Peloton Produces Two New Versions Of Nina Simone’s Classic ‘Feeling Good’ For Its Latest Christmas Campaign

Peloton, the global interactive fitness platform that brings the energy and benefits of studio-style workouts to the convenience and comfort of home, has released its latest Christmas Campaign for the UK and Germany featuring two new versions of Nina Simone’s classic track Feeling Good. The campaign, which is now live across TV, Digital and Web, features both the […]

Melissa Robertson Joins Dark Horses as CEO

Melissa Robertson Joins Dark Horses as CEO

Melissa Robertson, the former founder of Now, has joined Dark Horses, the sports creative agency backed by the founders of Lucky Generals, as its first CEO. She will report into Andy Nairn, who is Chairman of Dark Horses as well as a founder of Lucky Generals. She will have a significant equity stake in the business. […]

Dark Horses captures the thrill and excitement that only comes with opening brand new football trading cards in first campaign for Panini

Dark Horses captures the thrill and excitement that only comes with opening brand new football trading cards in first campaign for Panini

As the 2020/21 football season prepares for kick-off, Panini is launching its official Premier League Adrenalyn XL trading cards with a new campaign from Dark Horses. The agency won the project in May.  The campaign, which breaks on TV on September 3rd, showcases the timeless anticipation and excitement collectors feel when they get their hands […]

With no football being played, Vanarama delves into the world of football manager to find its June Manager of the Month

With no football being played, Vanarama delves into the world of football manager to find its June Manager of the Month

With the National League suspended for the entirety of June, but fans still looking for their non-league football fix, Dark Horses showed Vanarama, the league’s title sponsor, that it could still give out its prestigious Manager of the Month Award, by delving into the world of the computer game, Football Manager.  Specifically, by scouring the […]

Dark Horses invites fans into Chelsea’s superstar footballers’ group chat as the players enjoy their first-ever winter break, in its latest work for the football club

Dark Horses invites fans into Chelsea’s superstar footballers’ group chat as the players enjoy their first-ever winter break, in its latest work for the football club

As the Premier League concludes its first-ever winter break, Dark Horses knew fanatical football fans would be desperate to know just how their favourite players were using their week off. To bring those fans closer to all of their favourite Chelsea superstars, the agency has created “Chels Chat”, a 2-minute video that, literally, invites the […]

Manchester City Superstars get just one hour to create their own Spy Film

Manchester City Superstars get just one hour to create their own Spy Film

Manchester City superstars Kevin De Bruyne, Kyle Walker and İlkay Gündoğan have teamed up with club partner Nissan to create a teaser for their own action thriller in a campaign for Nissan by sports creative agency Dark Horses. The players were challenged by Nissan to work with the recently launched Next Generation Nissan Juke and […]

Peloton captures intensity of its workouts in high impact campaign from Dark Horses

Peloton captures intensity of its workouts in high impact campaign from Dark Horses

As Christmas approaches and people begin planning what presents to buy or which post-Christmas fitness routines to take up, Peloton is targeting a wider audience in a new campaign from Dark Horses.   Building on 2018’s successful launch campaign, the next instalment conveys the passion, power and intensity of the highly motivational, live and on-demand fitness classes […]

Dark Horses makes three senior hires following unprecedented growth

Dark Horses makes three senior hires following unprecedented growth

Dark Horses, the sports creative agency, has hired Anomaly’s Nicky Russell as COO, WCRS’s Matt Readman as Head of Strategy and Leo Burnett’s Kate Tweed as Business Director. The appointments will bring further rigour and experience to the agency following a period of significant growth on the back of new business and creative success.   Nicky […]