The paper reveals seven ways current marketing techniques are damaging the growth of women’s sport, while suggesting how it can be done right
With the Women’s Euros just weeks away Dark Horses has created a paper outlining seven ways current marketing techniques are actually damaging women’s sport. Called The 7 Deadly Sins of Marketing Women’s Sport, and based around the concept of the classification of vices within Christian teachings, the paper outlines the pitfalls businesses fall into, while delivering insights […]
Players, fans and the football world - from Sky Sports pundits Jeff Stelling and Chris Kamara to brands like PUMA and Mitre - all come together to fight homelessness as 100 clubs ditch their home shirts this Boxing Day
Dark Horses Launches Historic #NoHomeKit Campaign With Shelter
“Abi: Being Black & 6Teen” is the second in the series of films directed by Lainey Richardson for the education charity, Football Beyond Borders (FBB) (www.footballbeyondborders.org) for its ‘Beyond Bars’ spoken word project. At a time when support for the most vulnerable young people in the UK has been seriously lacking, the Beyond Bars campaign […]
The campaign features new covers by Crown Lands and Duckwrth
With this campaign, Peloton takes a family first approach showcasing how the household can benefit from the variety of content on Peloton’s platform
Peloton, the global interactive fitness platform that brings the energy and benefits of studio-style workouts to the convenience and comfort of home, has released its latest Christmas Campaign for the UK and Germany featuring two new versions of Nina Simone’s classic track Feeling Good. The campaign, which is now live across TV, Digital and Web, features both the […]
Melissa Robertson, the former founder of Now, has joined Dark Horses, the sports creative agency backed by the founders of Lucky Generals, as its first CEO. She will report into Andy Nairn, who is Chairman of Dark Horses as well as a founder of Lucky Generals. She will have a significant equity stake in the business. […]
As the 2020/21 football season prepares for kick-off, Panini is launching its official Premier League Adrenalyn XL trading cards with a new campaign from Dark Horses. The agency won the project in May. The campaign, which breaks on TV on September 3rd, showcases the timeless anticipation and excitement collectors feel when they get their hands […]
With the National League suspended for the entirety of June, but fans still looking for their non-league football fix, Dark Horses showed Vanarama, the league’s title sponsor, that it could still give out its prestigious Manager of the Month Award, by delving into the world of the computer game, Football Manager. Specifically, by scouring the […]
As the Premier League concludes its first-ever winter break, Dark Horses knew fanatical football fans would be desperate to know just how their favourite players were using their week off. To bring those fans closer to all of their favourite Chelsea superstars, the agency has created “Chels Chat”, a 2-minute video that, literally, invites the […]
Manchester City superstars Kevin De Bruyne, Kyle Walker and İlkay Gündoğan have teamed up with club partner Nissan to create a teaser for their own action thriller in a campaign for Nissan by sports creative agency Dark Horses. The players were challenged by Nissan to work with the recently launched Next Generation Nissan Juke and […]
