Sportsbet.io launches new campaign by Dark Horses in support of its CONIFA European Football Cup sponsorship

Sportsbet.io launches new campaign by Dark Horses in support of its CONIFA European Football Cup sponsorship

Sportsbet.io, a rising star in the online betting industry, is capturing and recounting some of the extraordinary stories of the players, coaches, fans and officials, who have defied the odds to take to the world stage at the upcoming CONIFA Sportsbet.io European Football Cup 2019. Called “Defy The Odds” and developed by London based sports […]

Dark Horses creates new brand identity for launch of RugbyX

Dark Horses creates new brand identity for launch of RugbyX

London based sports creative agency Dark Horses has created the brand identity to drive the launch and boost ticket sales for the latest short form sport, the hugely anticipated and talked about RugbyX. RugbyX is rugby but simpler, faster and more accessible. The World Rugby sanctioned format has 5-players on each side with no lineouts […]

Droga5 Executive Creative Director Steve Howell joins Dark Horses

Droga5 Executive Creative Director Steve Howell joins Dark Horses

Droga5 London’s Executive Creative Director Steve Howell is set to join sports marketing agency Dark Horses as Creative Partner. Howell has held the ECD post since April 2016, when he returned from a 4-year stint as a Creative Director at Droga5 New York. During his time at the agency, he created high profile campaigns for […]

Dark Horses and Rock Hound launch Wiggle rebrand with ‘Get There’ campaign

Dark Horses and Rock Hound launch Wiggle rebrand with ‘Get There’ campaign

Creative agency Dark Horses and Content production agency Rock Hound bring to life new brand campaign for multi-sports retailer Wiggle. The campaign was developed by Creative Director Steve Munachen at Dark Horses, following a year of extensive research and customer consultation to reveal the insight that unites us all in sport. It’s that abstract feeling, […]