Clerkenwell-based design studio Lumsden Design announced the promotion of James Dwyer to the position of Design Director. This move sees James join The Board of Lumsden Design alongside Creative Director Callum Lumsden and Managing Director Simon Clark. Having been with Lumsden Design since it launched in 2010, James has delivered a wide range of projects […]
International brand design agency bluemarlin has rebranded Crowmoor Cider for leading Finnish brewery Sinebrychoff, bringing to life its mythical origins and reaffirming its status as a pioneering cider in the Finnish market. The cider boom has all but fizzled out, with its new associations with fruity flavours appealing to the youthful exuberance of its fledgling […]
Sustainable skincare start-up Optiat emerges victorious from the Dragons’ Den to relaunch as UpCircle, with strategic brand support from creative brand design agency Studio More and writing agency Reed Words. The two agencies worked with Optiat to create a new brand that enables the founders to tell a richer, more consistent story, building a visual […]
MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising, and Communications industries. In this magnificence list, we are spotlighting those individuals in the branding and creative industries who have pushed boundaries and inspired others through their unique work in both design and advertising. Without further ado, here are our […]
Following on from their recently re-branding of Dunkin’, global brand design agency Jones Knowles Ritchie (JKR) has now provided a fresh new identity for the American multinational quick service restaurant chain’s new handcrafted espresso drinks line. “It’s the exclamation point that makes the most impact,” says Tosh Hall, global executive creative director at JKR. “It encapsulates the strength and power […]
Branding and marketing consultancy TwentyFirstCenturyBrand (21CB) announced the appointment of Jen Randle as the company’s first Partner since launching in early November. Randle brings with her nearly 20 years of strategy, design-thinking and marketing experience across consultancy and client-side, as well as an MBA from Columbia University. Randle started her career at Jumpstart, a national […]
Prestigious Scotch whisky brand Ballantine’s has recently launched the new Seoul Limited Edition 17YO blend with a stunning design created in collaboration by emerging South Korean artist Jieun Park and strategic brand design agency, bluemarlin. Exclusive to travel retail stores in Korea, this special brand offering combines the vibrant, urban energy of Seoul with the […]
Historic Port brand Dow’s is relaunching its range of Aged Tawnies in a bid to attract a younger audience, with elegant, refined packaging design by Denomination. Dow’s, owned by the Symington Family, holds one of the largest and most valuable stocks of Port ageing in seasoned oak, including barrels that date back to the 19th century. Master blender […]
Discovering what keeps consumers coming back to a brand again and again…or not…can be the equivalent of finding the golden ticket. Helping brands understand the reasons motivating consumers’ opinions and buying habits is one of the most important phases during a brand’s development process. This kind of strategic qualitative research enables brand owners to collect […]
AXE (LYNX in the UK) introduces a new gifting range with a holistic 2D and 3D packaging design by London-based AXE brand guardians, PB Creative. In the build up to the festive period, AXE’s parent company Unilever asked PB Creative to further enhance its gifting experience for 2018, while reducing complexity and increasing sustainability. PB […]